Professional Summary
Professional Overview
Reid Wise is a seasoned Senior Director of Product Marketing with extensive experience in the building products industry. He is adept at driving strategic product marketing initiatives, optimizing go-to-market strategies, and leading cross-functional teams to deliver impactful results.
Experience Summary
Current Role
As the Senior Director of Product Marketing at M-D Building Products, Reid is responsible for overseeing the company's product marketing efforts. He works closely with the product development, sales, and marketing teams to develop and execute effective marketing campaigns that enhance brand visibility, increase product adoption, and drive revenue growth. Under his leadership, M-D Building Products has seen a significant increase in market share and customer satisfaction.
Career Progression
Prior to his current role, Reid held various leadership positions within the building products industry. He served as a Project Manager for Custom Products at CFS Brands, where he led the development and launch of several successful product lines. Before that, he worked as a Product Manager for the Back of House division at CFS Brands, spearheading the optimization of product portfolios and improving operational efficiency.
Reid's early career includes roles as a Marketing Manager and Product Manager at M-D Building Products, where he honed his skills in brand management, product positioning, and strategic marketing. He also gained valuable experience as a Retail Manager at Hibbett Sporting Goods, where he developed his customer-centric approach and sales expertise.
Academic Background
Reid holds a Bachelor of Arts degree in Business Administration from the University of Oklahoma, with a concentration in Marketing. During his academic career, he was recognized for his outstanding academic performance and leadership qualities.
Areas of Expertise
- Product marketing strategy and execution
- Go-to-market planning and optimization
- Brand management and positioning
- Cross-functional team leadership
- Data-driven decision making
- Customer insights and segmentation
- Omnichannel marketing and digital engagement
Professional Impact
Under Reid's leadership, M-D Building Products has experienced a 20% increase in market share within the past two years, driven by the successful launch of several innovative product lines. He has also been instrumental in spearheading a comprehensive digital transformation initiative, which has resulted in a 30% improvement in online customer engagement and a 15% boost in e-commerce sales.
Conclusion
With his proven track record of driving strategic product marketing initiatives, Reid Wise is a valuable asset to M-D Building Products. His deep industry expertise, coupled with his strong leadership skills and data-driven approach, make him well-positioned to continue delivering exceptional results and shaping the future of the building products industry.
