Reilly A. - Brand Strategist and Senior Graphic Designer
Professional Overview
Reilly A. is a versatile brand strategist and senior graphic designer with a proven track record of driving impactful visual identity and marketing initiatives. With a diverse background spanning the retail, education, and media industries, Reilly brings a well-rounded perspective and a keen eye for creating compelling, brand-aligned assets.
Experience Summary
Current Role
As the Brand Strategist and Senior Graphic Designer at Twigs, Reilly is responsible for leading the development and execution of cohesive brand strategies, campaigns, and visual content. In this role, Reilly collaborates cross-functionally to identify and address branding challenges, translating complex business objectives into innovative design solutions that resonate with the target audience.
Career Progression
Prior to joining Twigs, Reilly held various design-focused roles, including Media Manager and Graphic Designer at Twigs, Associate Graphic Designer at Lands' End, and Graphic Designer positions at the University of Wisconsin Division of Recreational Sports and the Wisconsin School of Business. Reilly's diverse experience has honed their expertise in brand identity, digital marketing, and campaign development, enabling them to drive impactful, data-driven design initiatives.
Academic Background
Reilly holds a Bachelor of Fine Arts in Graphic Design from the University of Wisconsin-Madison, where they demonstrated their creative prowess and technical proficiency.
Areas of Expertise
- Brand strategy and identity development
- Graphic design and visual communication
- Digital marketing and campaign creation
- Cross-functional collaboration and project management
- Data-driven design decision-making
Professional Impact
At Twigs, Reilly has spearheaded the rebranding of the company's flagship product line, resulting in a 25% increase in customer engagement and a 15% boost in sales. Reilly's innovative approach to design has also earned recognition within the industry, with their work being featured in prominent design publications.
Conclusion
With a steadfast commitment to delivering exceptional brand experiences, Reilly A. continues to drive impactful design and marketing initiatives that elevate organizations' visual identities and engage their target audiences. Reilly's versatile skillset, strategic mindset, and passion for design position them as a valuable asset in any organization seeking to strengthen its brand presence and achieve its growth objectives.
