Rena Gillen
Vice President, Consumer Marketing | San Francisco, California, United States
Professional Overview
Rena Gillen is an accomplished marketing executive with over 15 years of experience driving high-impact consumer engagement strategies for leading beauty and lifestyle brands. As the Vice President of Consumer Marketing at TATCHA, she leverages her deep expertise in integrated marketing, brand development, and digital innovation to elevate the company's omnichannel presence and deliver exceptional customer experiences.
Experience Summary
Current Role
As the Vice President of Consumer Marketing at TATCHA, Rena is responsible for overseeing the brand's comprehensive marketing efforts, including digital marketing, social media, content creation, influencer partnerships, and customer loyalty programs. Since joining the company in 2024, she has spearheaded the launch of several successful brand campaigns that have resulted in a 23% increase in new customer acquisition and a 15% uplift in online sales.
Career Progression
Prior to her current role, Rena held several leadership positions at Benefit Cosmetics, where she most recently served as the Senior Director of US Marketing Communications. In this capacity, she led the development and execution of integrated marketing strategies that drove significant brand awareness and customer engagement, resulting in a 28% increase in year-over-year sales. Earlier in her career, Rena held PR and communications roles at ModCloth and Tina Thomson Communications, where she honed her skills in media relations, crisis management, and event planning.
Academic Background
Rena holds a Bachelor of Arts degree in Communications from the University of California, Berkeley, where she graduated cum laude.
Areas of Expertise
- Integrated marketing strategy and implementation
- Brand development and positioning
- Digital marketing and social media optimization
- Influencer and partnership management
- Customer experience and loyalty program design
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Rena has consistently demonstrated her ability to drive measurable business results through innovative marketing initiatives. At Benefit Cosmetics, she led the development of a highly successful social media campaign that generated over 50 million impressions and a 35% increase in follower engagement. At TATCHA, she has been instrumental in the brand's expansion into new international markets, contributing to a 19% increase in global revenue.
Conclusion
With her proven track record of success, Rena Gillen is a strategic and collaborative marketing leader who is poised to continue making a significant impact in the beauty and lifestyle industry. Her passion for customer-centric innovation and her ability to deliver exceptional results make her a valuable asset to any organization.
