Renae Scott

Fractional CMO | San Francisco, California, United States

Professional Overview

Renae Scott is a seasoned marketing executive with over 25 years of experience leading high-impact campaigns and driving transformative growth for leading food and restaurant brands. As a Fractional CMO, she leverages her deep industry expertise to provide strategic guidance and hands-on marketing support to help companies navigate complex challenges and capitalize on emerging opportunities.

Experience Summary

Current Role

Renae currently serves as the Fractional CMO for Prime Roots, a pioneering plant-based food technology company. In this role, she is responsible for developing and executing comprehensive marketing strategies to elevate the brand's visibility, drive customer acquisition, and foster long-term loyalty. Renae's data-driven approach and ability to adapt to rapidly changing market conditions have been instrumental in Prime Roots' successful expansion and the launch of their innovative product lines.

Career Progression

Prior to her current role, Renae served as the Chief Marketing Officer - Interim for Slice House by Tony Gemignani and Veggie Grill by Next Level, where she spearheaded rebranding initiatives and implemented targeted marketing campaigns that resulted in significant growth in customer engagement and sales. Her extensive background also includes serving as the Chief Marketing Officer for Ikes Love & Sandwiches, PizzaRev, Togo's Eateries, and Round Table Pizza, where she led high-performing teams and implemented data-driven strategies to drive brand awareness, customer loyalty, and revenue growth.

Academic Background

Renae holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and repositioning

• Customer acquisition and retention

• Digital marketing and social media optimization

• Menu development and limited-time offering strategy

• Franchising and multi-unit expansion

Professional Impact

During her tenure as Chief Marketing Officer at Togo's Eateries, Renae spearheaded a comprehensive rebranding initiative that resulted in a 25% increase in customer traffic and a 15% uplift in average ticket size. At PizzaRev, she led the development and implementation of a loyalty program that drove a 20% increase in repeat business and a 12% boost in overall revenue.

Conclusion

Renae Scott is a versatile and strategic marketing leader with a proven track record of driving transformative growth for leading food and restaurant brands. Her deep industry expertise, data-driven approach, and ability to adapt to changing market conditions position her as a valuable asset for companies seeking to elevate their brand, enhance customer engagement, and achieve sustainable growth.