Professional Role and Company Overview
Rene Zamora serves as the Founder and President of Sales Manager Now, a company established in 2006 that specializes in fractional sales management services primarily for small and family-run businesses. The firm is recognized as a pioneer in the fractional sales management arena, providing outsourced part-time sales management and consulting solutions to clients who typically lack full-time sales leadership resources. Located in Auburn, California, Sales Manager Now operates with a team of over four consultants and has managed 31+ clients across various industries.
Career Experience and Expertise
Rene brings over 27 years of experience in sales leadership, coaching, and consulting to his role. His background includes a substantial tenure of 23 years directly in sales and sales management before founding his consulting practice. Throughout his career, Rene has focused on leading sales teams, developing high-performance training programs, and increasing sales effectiveness for small business owners. This extensive experience underpins his consulting methodology and industry authority.
Key Responsibilities and Operations
As President, Rene Zamora is engaged in both strategic leadership and hands-on sales management consultation. His activities include:
- Conducting weekly sales meetings that incorporate accountability, tailored training, and strategic discussions geared toward improving sales execution and pipeline management.
- Offering bi-weekly group coaching calls and virtual workshops—including multi-session Zoom-based workshops with access to an ongoing ITF Academy—to enhance sales managers’ and teams’ competencies.
- Implementing and advocating for the fractional sales management model, which allows businesses to access senior sales leadership on a part-time or remote basis, optimizing costs while maintaining effective sales management.
- Providing expert guidance on virtual and remote sales management—a domain wherein he is regarded as a thought leader—helping companies adapt to distributed sales teams successfully.
- Advising small and mid-size businesses on overcoming common sales management misconceptions, hiring fractional or part-time sales managers, and aligning sales functions with growth objectives.
Thought Leadership and Publications
Rene is also the author of the “Part-Time Sales Management” handbook, a resource targeted at small business owners to help them understand and implement fractional sales leadership. His thought leadership is disseminated through:
- Multiple podcasts and interviews, including The Transformed Sales Podcast, Selling Well Podcast, and Service Business Mastery, where he discusses fractional sales management, virtual sales leadership, and sales talent acquisition.
- Active presence on platforms such as LinkedIn (500+ connections), YouTube, and Amazon author’s store, where he shares insights, strategy, and practical advice relevant to sales management for small businesses.
- Regular media contributions focusing on pandemic-era sales team management adjustments and post-pandemic communication strategies.
Client Impact and Industry Standing
Rene’s consultancy emphasizes measurable improvement in sales structures and team motivation, focusing on accountability and consistent training. His leadership model is geared toward lasting change by combining structure, education, and motivational tactics. With over 21 years of dedicated consulting work aimed at scaling small business revenue through improved sales processes and management frameworks, Rene is positioned as a trusted advisor for clients seeking sustainable sales growth without the overhead of full-time sales leadership.
This profile identifies Rene Zamora as a highly experienced, specialized sales management consultant and fractional sales leader focusing on small to medium-sized businesses, with a robust history of producing strategic sales improvements through innovative part-time and virtual management models.
