Renee Slas

Senior Vice President of Sales | Experienced Sales and Marketing Executive

Professional Overview

Renee Slas is a seasoned sales and marketing executive with a proven track record of driving revenue growth and market expansion for leading beauty and consumer brands. As the Senior Vice President of Sales at Beekman 1802, she is responsible for developing and executing comprehensive sales strategies to expand the company's market presence and strengthen its partnerships with key retail channels. Additionally, Renee serves as the VP of Sales, Americas for diptyque Paris and as a Strategy Consultant for her own consultancy firm, Renee Slas Consultancy.

Experience Summary

Current Roles

Senior Vice President of Sales, Beekman 1802 (Present)

• Spearheading the development and implementation of strategic sales initiatives to drive revenue growth and market share expansion for the Beekman 1802 brand.

• Cultivating and strengthening relationships with key retail partners, including department stores, specialty retailers, and e-commerce platforms.

• Leading a team of sales professionals to execute targeted sales campaigns and provide exceptional customer service.

VP of Sales, Americas, diptyque Paris (Present)

• Responsible for overseeing the sales strategy and performance for diptyque's operations in the Americas region.

• Collaborating with the global marketing team to ensure consistent brand messaging and optimized sales efforts across channels.

• Implementing data-driven sales tactics to identify and capitalize on growth opportunities in the region.

SVP Sales & Marketing - Strategy Consultant, Renee Slas Consultancy (Present)

• Providing strategic advisory services to clients in the beauty, personal care, and consumer goods industries.

• Leveraging in-depth market insights and industry expertise to develop tailored sales and marketing strategies.

• Advising clients on go-to-market planning, channel optimization, and performance improvement initiatives.

Previous Roles

Head of Sales and Trade Marketing, No7 Beauty Company | No7 Skincare | Soap & Glory | Botanics (Past)

• Spearheaded the development and execution of comprehensive sales and trade marketing strategies for the company's portfolio of beauty brands.

• Drove significant revenue growth and market share expansion through effective channel management and innovative sales programs.

• Collaborated cross-functionally with marketing, product development, and operations teams to ensure seamless go-to-market execution.

Chief Revenue Officer, Stila Cosmetics (Past)

• Served as the key revenue driver for the Stila Cosmetics brand, overseeing sales, marketing, and e-commerce operations.

• Implemented data-driven strategies to optimize sales performance, improve channel mix, and enhance customer engagement.

• Played a pivotal role in the brand's successful repositioning and growth in the highly competitive cosmetics industry.

Academic Background

Renee holds a Bachelor of Science degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Sales strategy and execution

• Channel management and optimization

• Brand building and go-to-market planning

• Omnichannel marketing and e-commerce

• Data-driven decision making and performance analysis

• Team leadership and talent development

Professional Impact

• Spearheaded the successful launch and expansion of Stila Cosmetics in the U.S. market, driving a significant increase in revenue and market share.

• Implemented strategic sales and trade marketing initiatives that contributed to a 25% year-over-year growth for the No7 Beauty Company portfolio.

• Recognized as a thought leader in the beauty and consumer goods industry, regularly speaking at industry conferences and contributing to industry publications.

Conclusion

With her extensive experience and proven track record of success, Renee Slas is a highly sought-after sales and marketing executive in the beauty and consumer goods industry. Her strategic vision, data-driven approach, and strong leadership skills have enabled her to drive transformative growth for leading brands throughout her career. Renee is poised to continue making a significant impact in her current and future roles, further cementing her reputation as a dynamic and influential industry leader.