Reno Yanes

Professional Overview

Reno Yanes is a seasoned operations executive with a proven track record of driving growth and efficiency in the consumer packaged goods (CPG) industry. As the Chief Operating Officer (COO) at TRUFF, he leverages his extensive experience in sales, marketing, and operational management to oversee the company's day-to-day operations and strategic initiatives.

Experience Summary

Current Role

As the COO of TRUFF, Reno is responsible for overseeing the company's production, logistics, and supply chain management. He works closely with the executive team to develop and implement operational strategies that support TRUFF's market expansion and product innovation efforts. Under his leadership, the company has streamlined its operations, leading to improved efficiency and profitability.

Career Progression

Prior to his current role, Reno served as the Executive Vice President and Vice President of Sales at TRUFF, where he played a pivotal role in driving the company's sales growth and brand development. Before joining TRUFF, he held sales and marketing positions at Primal Kitchen and Divine Chocolate USA, where he demonstrated his ability to identify and capitalize on emerging market trends.

In 2018, Reno founded Velocity CPG Inc., a consulting firm that provides strategic guidance and operational support to early-stage CPG companies. Through his work with Velocity CPG, he has helped numerous brands navigate the complexities of the CPG industry and achieve sustainable growth.

Academic Background

Reno holds a Bachelor of Science degree in Business Administration from the University of Texas at Austin, with a concentration in Marketing.

Areas of Expertise

• Operations management

• Supply chain optimization

• Sales and revenue growth

• Brand strategy and marketing

• New product development

• Startup and early-stage CPG consulting

Professional Impact

During his tenure as COO, Reno has played a pivotal role in expanding TRUFF's distribution network and securing partnerships with major retailers. Under his leadership, the company has experienced significant growth, with a notable increase in market share and brand recognition.

Conclusion

Reno Yanes is a versatile and results-driven CPG executive who has consistently demonstrated his ability to drive operational excellence and strategic growth. With his deep industry expertise and proven track record, he is well-positioned to continue TRUFF's success and contribute to the overall development of the CPG landscape.