Professional Overview
Rewa Willis is a seasoned business leader with over 20 years of experience driving growth and innovation across the fashion and media industries. As the Director at Icehouse and Sherson Willis Limited, she leverages her deep expertise in strategic planning, brand management, and operational excellence to help organizations navigate complex challenges and unlock new avenues for success.
Experience Summary
Current Role
As Director at Icehouse since 2024, Rewa oversees the development and execution of the organization's strategic vision, working closely with the executive team to spearhead innovative initiatives that elevate Icehouse's position as a leading business incubator and accelerator. In her parallel role as Director at Sherson Willis Limited, a prominent consulting firm, Rewa provides high-level advisory services to a diverse client portfolio, helping them navigate market shifts and achieve sustainable growth.
Career Progression
Prior to her current leadership positions, Rewa held the role of Account Director at Raynish & Partners from 1997 to 2005, where she spearheaded the successful execution of high-profile marketing campaigns and forged strong client relationships. Earlier in her career, she served as the NZ Fashion Editor for Girlfriend Magazine at Pacific Magazines, leveraging her keen eye for fashion trends and her ability to captivate audiences through compelling editorial content.
Academic Background
Rewa holds a degree in Business Administration from the University of Auckland, where she graduated with distinction and demonstrated a strong academic pedigree.
Areas of Expertise
- Strategic planning and execution
- Brand development and management
- Operational optimization and process improvement
- Client relationship management and stakeholder engagement
- Fashion and media industry expertise
Professional Impact
Under Rewa's leadership, Icehouse has experienced a significant increase in the number of successful startups incubated and accelerated, contributing to the region's thriving entrepreneurial ecosystem. At Sherson Willis, she has spearheaded numerous high-impact consulting engagements, driving measurable improvements in financial performance, operational efficiency, and market positioning for her clients.
Conclusion
With her exceptional track record, Rewa is poised to continue her trajectory as a visionary leader, leveraging her deep industry knowledge and strategic acumen to drive transformative change and inspire success in the organizations she serves.
