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Rex Briggs

Professional Summary



Professional Overview


Rex Briggs is the Chief AI Officer at Claritas, a leading data and analytics firm. With extensive expertise in marketing, research, and emerging technologies, he is a renowned industry leader focused on driving innovation through the strategic application of artificial intelligence.

Experience Summary



Current Role


As Chief AI Officer at Claritas, Rex is responsible for spearheading the company's AI-driven initiatives, leveraging cutting-edge algorithms and machine learning to deliver unparalleled insights and solutions for Claritas' diverse client base. He plays a pivotal role in shaping the organization's data-driven decision-making processes, ensuring that AI-powered insights drive tangible business impact.

Career Progression


Prior to joining Claritas, Rex founded and served as the Executive Chairman of Marketing Evolution, Inc., a pioneering marketing analytics firm. During his 21-year tenure, he led the company's growth and technological transformation, cementing its reputation as a leader in the field of marketing measurement and optimization. Before that, Rex held leadership roles at Millward Brown and Wired Magazine, where he honed his expertise in research, data analysis, and the application of emerging technologies.

Academic Background


Rex holds a Bachelor's degree from a prestigious university, where he specialized in Computer Science and Statistics. His academic achievements and research contributions have earned him recognition as a thought leader in the intersection of marketing, data science, and artificial intelligence.

Areas of Expertise


  • Artificial Intelligence and Machine Learning

  • Marketing Analytics and Optimization

  • Data-Driven Decision-Making

  • Strategic Leadership and Innovation

  • Industry Thought Leadership and Consulting


Professional Impact


Throughout his career, Rex has been instrumental in driving the adoption of AI and data-driven strategies within the marketing and analytics industry. He has authored numerous publications, delivered keynote speeches at industry conferences, and collaborated with leading organizations to push the boundaries of what is possible with AI-powered insights. His work has been recognized with prestigious industry awards and has had a tangible impact on the success of his clients and the broader marketing ecosystem.

Conclusion


With his exceptional track record, deep industry expertise, and visionary approach to AI-driven transformation, Rex Briggs is poised to lead Claritas' efforts in leveraging the power of artificial intelligence to unlock new levels of business intelligence and strategic advantage for their clients.