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Rex Briggs

Professional Summary



Professional Overview


Rex Briggs is a highly accomplished Chief AI Officer with extensive experience in the technology and advertising industries. As a respected author, consultant, and speaker, he is known for his expertise in artificial intelligence, marketing analytics, and business strategy. Briggs currently serves as the Chief AI Officer at Claritas, where he oversees the development and implementation of cutting-edge AI solutions to drive business growth and innovation.

Experience Summary



Current Role


As the Chief AI Officer at Claritas, Briggs is responsible for leading the company's AI strategy and initiatives. He works closely with cross-functional teams to identify opportunities for AI-powered solutions, design and implement AI-driven processes, and ensure the effective deployment of AI technologies. Under his guidance, Claritas has achieved significant advancements in customer segmentation, personalized marketing, and predictive analytics, resulting in increased revenue and improved customer satisfaction.

Career Progression


Briggs has an extensive and diverse career history, having founded and led several successful technology companies. As the Founder and Executive Chairman of Marketing Evolution, Inc., he oversaw the company's growth from a start-up to a leading marketing analytics firm, serving a diverse client base across various industries. Prior to this, Briggs held executive roles at Millward Brown and Wired Magazine, where he played pivotal roles in driving research and innovation.

Academic Background


Briggs holds a Bachelor's degree in Computer Science from the University of California, Berkeley, where he graduated with honors. His academic achievements and expertise in computer science and data analytics have been instrumental in shaping his successful career in the technology and marketing fields.

Areas of Expertise


  • Artificial intelligence and machine learning

  • Marketing analytics and data-driven decision making

  • Business strategy and technology integration

  • Entrepreneurship and start-up leadership

  • Thought leadership and industry influence


Professional Impact


Briggs is a recognized industry thought leader and has authored several acclaimed books on marketing analytics and AI-driven business strategies. He is a frequent speaker at industry events and has been featured in prominent publications, sharing his insights and driving conversations around the transformative potential of AI in business. Briggs' contributions have had a significant impact on the evolution of marketing and advertising practices, helping organizations leverage data and AI to optimize their operations and deliver exceptional customer experiences.

Conclusion


With his extensive background, visionary leadership, and proven track record of success, Rex Briggs is poised to continue driving innovation and transformation in the technology and marketing industries. As the Chief AI Officer at Claritas, he is dedicated to leveraging the power of AI to help organizations navigate the digital landscape and achieve their strategic objectives.