RC

Rex Cotten

Rex Cotten, CPA


Financial Planning and Analysis Manager

Professional Overview


Rex Cotten is an experienced finance and accounting professional with a proven track record of driving strategic financial planning and analysis initiatives. With expertise in financial reporting, budgeting, forecasting, and business partnering, he currently serves as the Financial Planning and Analysis Manager at Reliant Rehabilitation and the Chief Finance Officer at Six Sips Coffee Co.

Experience Summary



Current Roles


Financial Planning and Analysis Manager, Reliant Rehabilitation (2024-01-01 to Present)
  • Oversee all financial planning, analysis, and reporting for a large healthcare rehabilitation provider with over 75 locations

  • Lead the development and implementation of dynamic forecasting models to support strategic decision-making

  • Collaborate cross-functionally to provide actionable insights that optimize financial performance and operational efficiency

  • Spearhead the creation of data-driven dashboards and visualizations to enhance transparency and facilitate data-driven decision-making


Chief Finance Officer, Six Sips Coffee Co (2021-07-01 to Present)
  • Provide strategic financial leadership for a rapidly growing specialty coffee company

  • Streamline financial processes and implement robust internal controls to ensure compliance and mitigate risk

  • Oversee all accounting, budgeting, and reporting functions to support the company's expansion plans

  • Partner with the executive team to develop and execute long-term financial strategies


Career Progression


Prior to his current roles, Rex held various financial planning and analysis positions, including:
  • Senior Financial Analyst, Reliant Rehabilitation (2021-08-01 to 2024-01-01)

  • Senior Financial Planning Analyst, PSN Affiliates (2021-04-01 to 2021-08-01)

  • Financial Representative, Northwestern Mutual (2019-10-01 to 2021-04-01)

  • Manager of Finance, ACEC Life/Health Trust (2017-06-01 to 2019-08-01)

  • Senior Financial Analyst, Children's Medical Center (2013-03-01 to 2015-05-01)


Throughout his career, Rex has demonstrated a strong aptitude for financial analysis, strategic planning, and process improvement, contributing to the success of each organization he has served.

Academic Background


Rex holds a Bachelor of Business Administration in Accounting from the University of North Texas. He is a Certified Public Accountant (CPA) and has completed additional coursework in financial modeling and data analytics.

Areas of Expertise


  • Financial planning and analysis

  • Budgeting and forecasting

  • Financial reporting and KPI management

  • Strategic business partnering

  • Process optimization and internal controls

  • Data-driven decision support


Professional Impact


  • Implemented a centralized financial planning and analysis function at Reliant Rehabilitation, resulting in a 25% improvement in forecast accuracy and a 15% reduction in budget cycle time

  • Spearheaded the development of a dynamic financial modeling tool at Six Sips Coffee Co, enabling the executive team to make more informed decisions and achieve a 20% increase in revenue growth

  • Served as a key member of the strategic finance team at ACEC Life/Health Trust, contributing to a 12% reduction in administrative costs and a 9% improvement in overall profitability


Conclusion


With his strong technical expertise, strategic mindset, and collaborative leadership style, Rex Cotten is poised to continue driving financial excellence and business transformation in his current and future roles. As a trusted business partner, he is committed to leveraging data-driven insights to support organizational growth and profitability.