Rheina Y.
Head of Tech Design | San Diego, California, United States
Professional Overview
Rheina Y. is a seasoned apparel design and technical design professional with over 8 years of industry experience. As the Head of Tech Design at ASRV, she oversees the development and execution of innovative, high-performance apparel designs that cater to the needs of active and athletic consumers. Rheina's expertise spans the entire product development lifecycle, from conceptualization to production, with a strong focus on driving operational efficiency and ensuring exceptional quality.
Experience Summary
Current Role
As the Head of Tech Design at ASRV since April 2024, Rheina is responsible for leading a team of talented designers and technical specialists to create cutting-edge activewear products. She collaborates closely with cross-functional stakeholders to translate market insights and customer preferences into practical, visually appealing designs that meet stringent performance standards. Under her leadership, ASRV has solidified its reputation for delivering high-quality, technologically advanced apparel solutions that resonate with the brand's target audience.
Career Progression
Prior to her current role, Rheina served as the Lead Tech Designer at ASRV, where she played a pivotal role in streamlining design processes and improving product quality. Before that, she held the position of Apparel Design Manager at HYLETE, where she spearheaded the development of the brand's signature performance apparel line, driving a 25% increase in sales during her tenure. Rheina's career journey also includes roles as a Product Development Manager and Designer at HYLETE, as well as Apparel Developer at Billabong and Sole Designer/Product Developer/Tech Designer at ZOIC Clothing.
Academic Background
Rheina holds a Bachelor of Science in Apparel Design and Merchandising from the University of California, Davis, where she graduated with honors.
Areas of Expertise
- Apparel design and technical design
- Product development and lifecycle management
- Material selection and sourcing
- Collaboration with cross-functional teams
- Performance-driven design solutions
- Operational efficiency and quality control
Professional Impact
Rheina's contributions have been instrumental in the success of the brands she has worked with. At ASRV, she has led the development of several high-performing apparel lines that have received praise from industry experts and customers alike. Her ability to blend technical expertise with creative flair has enabled her to consistently deliver innovative designs that cater to the evolving needs of the active and athletic wear market.
Conclusion
With her extensive experience, technical proficiency, and strategic mindset, Rheina Y. is poised to continue driving innovation and excellence in the apparel industry. Her passion for crafting exceptional, performance-driven designs, coupled with her strong leadership skills, make her a valuable asset to any organization seeking to elevate its product offerings and stay ahead of the competition.
