Rhetta Shead

Vice President Theatre Operations

Professional Overview

Rhetta Shead is an experienced arts and culture professional with a proven track record of driving operational excellence in the theatre industry. As the Vice President of Theatre Operations at Cleo Parker Robinson Dance, she oversees the strategic management and day-to-day operations of the organization's performance venues, ensuring seamless event delivery and exceptional audience experiences.

Experience Summary

Current Role

As the Vice President of Theatre Operations at Cleo Parker Robinson Dance, Rhetta is responsible for managing the organization's theatre facilities, coordinating event logistics, and overseeing a team of technical and administrative staff. She has played a pivotal role in enhancing the venue's efficiency, improving customer satisfaction, and driving revenue growth through strategic programming and venue optimization.

Career Progression

Prior to her current role, Rhetta served as the Director of Administration at Cleo Parker Robinson Dance, where she was instrumental in streamlining administrative processes, strengthening financial management, and fostering a collaborative work environment. She has also held various leadership positions in the arts and culture sector, including Marketing and Promotions Supervisor at the City of Lakewood, Fundraising and Volunteer Coordinator at the Colorado Democratic Party, and Director of Marketing, PR, and Special Events at the Denver Botanic Gardens.

Academic Background

Rhetta holds a Bachelor's degree in Communications from the University of Colorado, Boulder, where she graduated with honors.

Areas of Expertise

• Theatre operations and facilities management

• Event planning and logistics coordination

• Financial management and budget oversight

• Team leadership and personnel development

• Stakeholder engagement and partnership building

• Marketing and promotional strategy

Professional Impact

During her tenure at Cleo Parker Robinson Dance, Rhetta has spearheaded several initiatives that have significantly improved the organization's operational efficiency and audience experience. She led the implementation of a new ticketing system that has increased customer satisfaction and streamlined the booking process. Rhetta has also been instrumental in securing strategic partnerships with local arts organizations, expanding the venue's programming and reach within the community.

Conclusion

With her extensive experience in the arts and culture sector, Rhetta Shead is a dynamic and versatile leader who is committed to driving operational excellence and enhancing the overall performance of Cleo Parker Robinson Dance. Her strategic vision, coupled with her strong technical and managerial skills, make her a valuable asset to the organization and the broader theatre industry.