Rhyan Clemenz

Director of Social Media
New York, New York, United States

Professional Overview

Rhyan Clemenz is an accomplished social media and digital marketing professional with over a decade of experience driving impactful campaigns and cultivating thriving online communities. As the Director of Social Media at Citizens of Humanity Group, she leverages her deep expertise in social media strategy, influencer marketing, and content creation to elevate the brand's digital presence and engage its target audience.

Experience Summary

Current Role

Director of Social Media, Citizens of Humanity Group (2024-12-01 to Present)

• Responsible for developing and implementing comprehensive social media strategies that align with the company's overall marketing objectives

• Oversees a team of social media managers and content creators to ensure the consistent delivery of high-quality, engaging content across multiple platforms

• Collaborates with cross-functional teams to analyze performance data, identify emerging trends, and optimize campaigns to maximize ROI

• Serves as a strategic advisor, providing valuable insights and recommendations to senior leadership on leveraging social media to drive brand awareness, customer engagement, and sales

Career Progression

Social Media & Influence Manager, Senior at Balmain (2021-05-01 to 2024-06-01)

• Managed all social media channels, including Instagram, Facebook, and Twitter, to elevate the brand's digital presence and enhance customer engagement

• Spearheaded the development and execution of influencer marketing campaigns, collaborating with a diverse network of content creators to amplify brand messaging

• Analyzed social media performance data to inform content strategy and identify opportunities for growth, resulting in a 25% increase in organic reach and a 20% boost in follower engagement

Social Media & Influence Manager - Printemps.com at Printemps (2019-12-01 to 2021-05-01)

• Responsible for developing and implementing social media strategies for the Printemps.com e-commerce platform, driving web traffic and online sales

• Established a cohesive brand voice and visual identity across all social media channels, leading to a 30% increase in social media referrals to the website

Academic Background

Rhyan holds a Bachelor of Arts in Journalism from the University of Florida, where she graduated cum laude.

Areas of Expertise

• Social media strategy and campaign management

• Influencer marketing and content creation

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

• Digital marketing and e-commerce strategy

Professional Impact

• Successfully launched a series of influencer-led social media campaigns that resulted in a 40% increase in brand awareness and a 35% boost in follower growth for Balmain

• Developed and executed a comprehensive social media strategy for Printemps.com that drove a 25% increase in online sales and a 15% improvement in customer engagement

• Recognized as a thought leader in the social media and digital marketing industry, regularly speaking at industry events and contributing to leading publications

Conclusion

With her proven track record of driving impactful social media campaigns, Rhyan Clemenz is a strategic and innovative marketing professional poised to continue elevating the digital presence and engagement of the Citizens of Humanity Group. Her deep industry expertise, collaborative leadership, and data-driven approach make her a valuable asset in the ever-evolving landscape of social media and digital marketing.