RM

Rhys Moore

Rhys Moore


President & Chief Executive Officer



Professional Overview
Rhys Moore is an accomplished business leader with extensive experience in the fragrance and retail industries. As the President and Chief Executive Officer of St Johns Fragrance Company, he leverages his strategic vision and operational expertise to drive the company's growth and innovation. With a strong background in senior executive roles and board leadership positions, Rhys has a proven track record of effectively guiding organizations through periods of transformation and achieving sustained business success.

Experience Summary

Current Role
As the President and Chief Executive Officer of St Johns Fragrance Company, Rhys is responsible for setting the strategic direction of the organization and overseeing all aspects of its operations. Under his leadership, the company has experienced significant revenue growth and expanded its global footprint, solidifying its position as a leading player in the fragrance industry. Rhys has been instrumental in driving product innovation, enhancing brand visibility, and fostering a collaborative and performance-oriented culture within the organization.

Career Progression
Prior to his current role, Rhys held the position of Senior Vice President at St Johns Fragrance Company, where he was instrumental in developing and implementing successful strategies to improve operational efficiency and profitability. He has also served on the boards of several prominent organizations, including SmartGuardUV, LED Funding LLC, and BOAST, providing strategic guidance and oversight to support their growth and innovation initiatives.

Rhys began his career at Victorinox Swiss Army, where he held the role of Vice President and General Manager of the company's global apparel and retail division. He later transitioned to OrotonGroup and Sydney Harbour, Inc., where he served as the General Manager and Vice President, overseeing the companies' operations and driving their expansion into new markets.

Academic Background
Rhys holds a Bachelor's degree in Business Administration from the University of Connecticut, where he graduated with honors. His academic achievements and specialized training have equipped him with a deep understanding of the principles and best practices that underpin successful business management and strategic leadership.

Areas of Expertise
  • Fragrance and retail industry expertise

  • Strategic planning and execution

  • Operational optimization and process improvement

  • Brand development and marketing

  • Mergers, acquisitions, and integration

  • Board-level governance and advisory


Professional Impact
During his tenure as President and Chief Executive Officer, Rhys has spearheaded several transformative initiatives at St Johns Fragrance Company, including the successful launch of a new premium fragrance line that has garnered widespread acclaim and contributed significantly to the company's revenue growth. Additionally, he has overseen the strategic expansion of the company's global distribution network, strengthening its presence in key international markets and enhancing its competitive positioning.

Rhys's leadership and industry expertise have also been recognized by his peers, as evidenced by his appointments to the boards of several prominent organizations, where he has leveraged his extensive knowledge and experience to provide strategic guidance and oversight.

Conclusion
Rhys Moore's exceptional business acumen, coupled with his unwavering commitment to innovation and excellence, have positioned him as a respected and influential leader in the fragrance and retail industries. With a proven track record of driving organizational transformation and delivering sustainable growth, Rhys is poised to continue shaping the future of St Johns Fragrance Company and contributing to the broader success of the businesses and communities he serves.