Ricardo Abreu

Chief Operating Officer - COO

Professional Overview
Ricardo Abreu is an accomplished business leader with extensive experience in financial management, strategic operations, and corporate negotiations. As the Chief Operating Officer (COO) at Som Livre, he is responsible for overseeing the company's day-to-day operations, driving operational efficiency, and spearheading cross-functional initiatives to support the organization's growth and profitability.

Experience Summary

Current Role
As the COO of Som Livre, a leading music production and distribution company in Brazil, Ricardo is accountable for the seamless execution of the organization's strategic objectives. He oversees critical functions such as finance, budgeting, and resource allocation, ensuring the efficient utilization of the company's assets. Under his leadership, Som Livre has achieved significant operational improvements, enhanced financial performance, and strengthened its market position.

Career Progression
Prior to his current role, Ricardo held various leadership positions within the financial and entertainment industries. He served as the Head of Financial Planning and Analysis (FP&A) at Globo, where he played a pivotal role in driving the company's corporate financial management strategies. Earlier in his career, Ricardo held the positions of Executive Director of Finance, Management, and Artistic Negotiations at Som Livre, as well as Financial Manager and Financial Planning Coordinator at Reader's Digest and Grupo CCR, respectively.

Academic Background
Ricardo holds a Bachelor's degree in Business Administration from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), where he graduated with distinction.

Areas of Expertise

• Financial management and strategic planning

• Operational optimization and process improvement

• Negotiation and contract management

• Cross-functional collaboration and team leadership

• Data-driven decision-making and analytics

Professional Impact
During his tenure at Som Livre, Ricardo has spearheaded several key initiatives that have significantly enhanced the company's financial performance and operational efficiency. He led the implementation of a robust budgeting and forecasting system, which has enabled better resource allocation and enhanced financial visibility. Additionally, he has played a crucial role in negotiating high-profile contracts with artists and industry partners, solidifying Som Livre's position as a leading player in the Brazilian music industry.

Conclusion
With a proven track record of driving operational excellence and financial success, Ricardo Abreu is a seasoned business leader who consistently delivers tangible results. As the COO of Som Livre, he is poised to continue innovating the company's operational strategies, fostering a culture of collaboration and accountability, and solidifying its position as a market leader in the dynamic Brazilian entertainment industry.