Ricardo Martins
Vice President International B2B eComm | Amsterdam, North Holland, Netherlands
Professional Overview
Ricardo Martins is an experienced eCommerce and international business leader with a strong track record of driving growth and operational excellence within the consumer goods industry. As the Vice President of International B2B eComm at Timex Group, he oversees the company's global online business-to-business strategy and execution, leveraging his expertise in global markets, channel management, and digital transformation.
Experience Summary
Current Role
As the Vice President of International B2B eComm at Timex Group, Ricardo is responsible for leading the company's global online B2B initiatives. In this role, he develops and implements strategic plans to expand Timex's online presence and drive revenue growth across international markets. Ricardo manages a team of cross-functional professionals, overseeing all aspects of the B2B eCommerce operations, including digital marketing, channel partnerships, and customer experience.
Career Progression
Prior to his current position, Ricardo held several progressive leadership roles within Timex Group, demonstrating his ability to drive business transformation and generate tangible results. He served as the Senior Director of International Key Accounts - Ecommerce, where he was instrumental in building the company's global online B2B strategy and securing key partner relationships. Before that, he held the role of Director of EMEA Distributors & e-Commerce, leading the expansion of Timex's digital footprint across Europe, the Middle East, and Africa.
Earlier in his career, Ricardo gained valuable experience in the consumer goods industry, serving as a Market Development Manager and Export Sales Executive at Royal Worcester and Spode, where he played a crucial role in international market growth and channel development.
Academic Background
Ricardo holds a Bachelor's degree in Business Administration from the University of Amsterdam, where he specialized in International Marketing and Supply Chain Management.
Areas of Expertise
- International B2B eCommerce strategy and execution
- Global market expansion and channel management
- Digital transformation and omnichannel integration
- Cross-functional team leadership and stakeholder management
- Strategic planning and operational excellence
Professional Impact
Throughout his career, Ricardo has demonstrated a proven ability to drive significant business impact. Under his leadership, Timex Group has experienced double-digit growth in its international B2B eCommerce revenues, with notable successes in key markets such as the United Kingdom, Germany, and France. He has also spearheaded the implementation of innovative digital solutions, improving the customer experience and operational efficiency across the company's global B2B operations.
Conclusion
With his extensive experience in the consumer goods industry, proven track record of success, and strong strategic vision, Ricardo Martins is a valuable asset to Timex Group. As the Vice President of International B2B eComm, he continues to make a significant contribution to the company's global expansion and digital transformation initiatives, positioning Timex for sustained growth and market leadership.
