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Ricardo Santos

Chief Brand Officer (CBO)

Ricardo Santos – Chief Brand Officer, Doutor Finanças



Name: Ricardo Santos
Position: Chief Brand Officer (CBO)
Company: Doutor Finanças
Location: Oeiras, Portugal
LinkedIn Profile: [ricardoarsantos](https://pt.linkedin.com/in/ricardoarsantos)

Professional Summary


Ricardo Santos joined Doutor Finanças in 2018 as the Director of Communication and Marketing and is currently a Partner and the Chief Brand Officer (CBO). Ricardo has significantly contributed to the establishment and growth of the brand in the financial services market. With over 500 connections on LinkedIn, Ricardo has a well-established professional network.

Career Highlights


  • Role Evolution: Joined as the Director of Communication and Marketing in 2018; promoted to Chief Brand Officer and Partner.

  • Previous Experience:

  • Started his career at Addmore.

  • Worked at Dimensão Global for over ten years as the Director of Communication and later a partner.

  • Educational Background:

  • Degree: Communication and Public Relations.

  • Postgraduate: Management of Crisis Communication from ESCS (Escola Superior de Comunicação Social).

  • Teaching: Lecturer at ESCS from 2001 to 2022.


Responsibilities at Doutor Finanças


  • Brand Management: Responsible for the creation, consolidation, and communication of the Doutor Finanças brand.

  • Marketing & Communication Strategy: Developed strategies to increase brand awareness and reinforce the company's market presence.

  • Team Leadership: Leads both the marketing and communication teams, steering them towards achieving the company's strategic goals.


Notable Achievements


  • Brand Development: Key contributor to developing a unique brand identity for Doutor Finanças as it celebrated its 10th anniversary.

  • Public Presence: Active in promoting financial literacy, having participated in podcasts like "A nossa Escolha" and produced various educational content.

  • Consumer Trust: Helped Doutor Finanças achieve the designation of "Escolha do Consumidor” (Consumer’s Choice).


Publications & Public Appearances


  • Articles: Authored several articles focused on branding and financial health, sharing insights on strengthening brands amid adverse conditions.

  • Educational Content: Regularly contributes to educating the public about financial management and savings through articles and videos.


Professional Interests


  • Brand Strategy: Passionate about brand creation and communication, particularly in challenging markets.

  • Financial Education: Advocates for increased financial literacy and consumer empowerment.

  • Digital Communication: Utilizes digital platforms to enhance brand visibility and consumer engagement.


Links to Additional Profiles and Content






Conclusion


Ricardo Santos brings extensive experience in communication and marketing to his role at Doutor Finanças. His expertise in brand management and strategic communication, coupled with a deep understanding of the financial services industry, has been instrumental in positioning Doutor Finanças as a trusted entity in the market. His engagement in financial literacy initiatives underscores his commitment to empowering consumers through education.