Ricardo Velasco
Vice President, Finance & Sales Operations, Latin America, Dell Technologies
Professional Overview
Ricardo Velasco is an experienced finance and operations executive with a proven track record of driving growth and optimizing performance across Latin America for Dell Technologies. As the Vice President of Finance & Sales Operations for the Latin American market, he leverages his deep industry expertise and strategic leadership to oversee the region's financial management, sales operations, and go-to-market initiatives.
Experience Summary
Current Role
In his current role as Vice President, Finance & Sales Operations, Latin America at Dell Technologies, Ricardo is responsible for managing the financial operations, sales support functions, and strategic planning for the company's Latin American business. He directs a team of finance, sales, and business professionals to streamline processes, improve business intelligence and analytics, and enhance the region's profitability and market share. Under his leadership, the Latin American division has achieved consistent year-over-year revenue growth and operational efficiencies.
Career Progression
Ricardo joined Dell Technologies in 2000 as a Product & Marketing Manager for Latin America, and over the course of his 22-year tenure, he has progressed through a series of increasingly senior roles within the organization. He has served as the Chief Marketing Officer & Director for Latin America, the Infrastructure Solutions Group Sr. Director for Latin America, and the General Manager of Services for Brazil, among other leadership positions. Throughout his career, Ricardo has demonstrated a strong ability to drive strategic initiatives, optimize business performance, and lead cross-functional teams to success.
Academic Background
Ricardo holds a Bachelor's degree in Business Administration from the University of Sao Paulo and a Master's degree in Management from the Insper Institute of Education and Research.
Areas of Expertise
- Financial management and operations
- Sales strategy and go-to-market planning
- Supply chain optimization and logistics
- Business intelligence and data-driven decision making
- Cross-cultural team leadership and stakeholder management
Professional Impact
During his tenure at Dell Technologies, Ricardo has spearheaded numerous initiatives that have had a significant impact on the company's Latin American operations. He played a key role in the successful integration of the EMC acquisition, leading the financial and operational integration efforts for the region. Additionally, he has implemented data-driven strategies to improve sales productivity, streamline supply chain processes, and enhance the customer experience, resulting in increased market share and customer loyalty.
Conclusion
With his extensive experience in the technology industry and proven leadership in driving operational excellence, Ricardo Velasco is a valuable asset to Dell Technologies' Latin American business. His strategic vision, financial acumen, and commitment to innovation have positioned him as a respected and influential executive within the organization and the broader Latin American technology landscape.
