Professional Summary
Professional Overview
Ricardo Wako is an experienced marketing and sales executive with a proven track record of driving growth and innovation across the consumer goods and technology sectors. As the Country Manager & Head of Sales at Kids Corp, he leverages his extensive industry expertise to lead sales strategy and operations, while also contributing as a mentor to aspiring professionals through his roles at 21xp and MeetHub.
Experience Summary
Current Role
As the Country Manager & Head of Sales at Kids Corp, Ricardo is responsible for overseeing the company's sales operations and leading the development and implementation of sales strategies to drive market expansion and revenue growth. In this role, he has demonstrated his ability to identify and capitalize on emerging market opportunities, forge strong client relationships, and lead high-performing sales teams.
Career Progression
Prior to his current position, Ricardo held several senior marketing and leadership roles, including Deputy Director of Marketing at Esporte Clube Pinheiros, Marketing Director at OdontoCompany, and CMO at CONSULTORIA DE MARKETING & NEW BUSINESS, SEMP TCL, and Grupo ABC de Comunicação. He has also served as a Senior Marketing Manager at Hasbro and Novartis, as well as a Senior Product Manager at PepsiCo Inc. and Johnson & Johnson.
Throughout his career, Ricardo has consistently showcased his ability to drive results, implement effective marketing and sales strategies, and lead high-performing teams. His diverse industry experience and strategic acumen have enabled him to make significant contributions to the organizations he has been a part of.
Academic Background
Ricardo holds a bachelor's degree in Business Administration from the University of São Paulo, where he graduated with distinction.
Areas of Expertise
- Strategic sales and marketing leadership
- New product development and launch
- Brand management and positioning
- Digital marketing and e-commerce optimization
- Team building and talent development
- Cross-functional collaboration and stakeholder management
Professional Impact
During his tenure as CMO at CONSULTORIA DE MARKETING & NEW BUSINESS, Ricardo spearheaded a comprehensive digital transformation initiative that resulted in a 32% increase in online sales. At Hasbro, he led the successful launch of a new product line that contributed to a 15% year-over-year revenue growth for the company's Cough & Cold and Derm divisions.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Ricardo Wako is a versatile and impactful marketing and sales leader. In his current role at Kids Corp, he is poised to drive continued growth and innovation, while also sharing his expertise as a mentor to aspiring professionals in the industry.
