Professional Summary

Professional Overview

Rich Baker is the Head of Internal Communications at Amazon, where he oversees the development and execution of strategic communication initiatives that engage and inspire the company's global workforce. With over 15 years of experience in corporate communications, employee engagement, and customer experience transformation, Rich brings a proven track record of driving organizational alignment and enhancing corporate culture.

Experience Summary

Current Role

As the Head of Internal Communications at Amazon, Rich is responsible for creating and implementing effective internal communication strategies that foster a strong sense of community, facilitate knowledge sharing, and align the company's diverse teams around its core mission and values. He oversees a team of communication professionals who work collaboratively to develop innovative digital platforms, engaging content, and targeted messaging that resonates with Amazon's employees worldwide.

Career Progression

Prior to joining Amazon, Rich served as the Corporate Affairs and Communications Manager at Jaguar Land Rover, where he played a pivotal role in shaping the company's internal and external communication strategies during a period of significant growth and transformation. He has also held senior communication and employee engagement roles at National Grid, London Midland, and Virgin Trains, where he demonstrated his ability to drive organizational change and enhance the employee experience.

In addition to his corporate roles, Rich is a former Non-Executive Board Director at the Institute of Internal Communication (IoIC), where he contributed to the development of industry standards and best practices in internal communication.

Academic Background

Rich holds a Bachelor's degree in Business Administration from the University of Birmingham, where he specialized in marketing and organizational behavior.

Areas of Expertise

• Internal communication strategy and execution

• Employee engagement and culture transformation

• Digital communication platforms and content creation

• Change management and organizational alignment

• Stakeholder relations and cross-functional collaboration

• Industry thought leadership and best practice development

Professional Impact

During his tenure at Jaguar Land Rover, Rich led the development and implementation of a comprehensive internal communication strategy that played a crucial role in supporting the company's ambitious growth plans and successfully navigating a period of significant organizational change. His work resulted in improved employee satisfaction, increased knowledge sharing, and enhanced alignment across the organization.

Conclusion

With his extensive experience in corporate communications, employee engagement, and organizational transformation, Rich Baker is a strategic and influential leader who is well-equipped to drive impactful internal communication initiatives at Amazon. His proven ability to foster strong employee connections, facilitate organizational change, and deliver measurable business outcomes make him a valuable asset to the company's global operations.