Professional Summary
Professional Overview
Rich Hancock is a seasoned marketing professional with over 20 years of experience in the event management, field marketing, and marketing operations domains. He currently serves as the Sr. Field Marketing Manager at Amperity, where he is responsible for driving impactful marketing campaigns and events to support the company's growth initiatives.
Experience Summary
Current Role
As the Sr. Field Marketing Manager at Amperity, Rich is responsible for developing and executing comprehensive field marketing strategies that align with the company's overall business objectives. He works closely with cross-functional teams to plan and deliver engaging events, webinars, and other marketing initiatives that generate qualified leads and enhance brand awareness within the company's target markets.
Career Progression
Throughout his career, Rich has held various marketing roles, including Owner and Marketing Event Manager at MadStreet Events, Sr. Field Marketing Manager at FinancialForce, and Field Marketing Manager at GitLab Inc. and American Express Global Business Travel. He has a proven track record of successfully managing complex marketing programs, driving revenue growth, and fostering strong relationships with key stakeholders.
Rich's diverse background, which includes experience in the technology, financial services, and manufacturing industries, has equipped him with a unique understanding of the marketing challenges and opportunities facing organizations across different sectors.
Academic Background
Rich holds an associate's degree from Clark College and an additional degree from Bellevue College, where he specialized in relevant coursework related to marketing, business, and communications.
Areas of Expertise
- Event planning and execution
- Field marketing strategy and implementation
- Demand generation and lead nurturing
- Digital marketing and social media engagement
- Cross-functional collaboration and stakeholder management
- Data analysis and performance reporting
Professional Impact
During his tenure at FinancialForce, Rich successfully designed and executed a series of high-impact field marketing events that resulted in a 25% increase in qualified pipeline. At GitLab Inc., he played a key role in launching the company's regional marketing initiatives, which contributed to a 20% year-over-year growth in brand awareness and customer acquisition.
Conclusion
With his extensive experience, strong strategic thinking, and proven ability to deliver measurable results, Rich Hancock is poised to make a significant impact as the Sr. Field Marketing Manager at Amperity. He is committed to leveraging his expertise to drive the company's marketing initiatives and support its long-term growth objectives.
