Rich Moser

Associate Director of Business Intelligence and Campaign Management

Professional Overview
Rich Moser is an accomplished business intelligence and campaign management professional with over 15 years of experience driving data-driven strategies and impactful marketing initiatives. As the Associate Director of Business Intelligence and Campaign Management at the International Fund for Animal Welfare, he oversees the integration of advanced analytics and targeted outreach to maximize the organization's donor engagement and fundraising efforts.

Experience Summary

Current Role
In his current role, Rich is responsible for leading the business intelligence team in leveraging data-driven insights to inform strategic decision-making and optimize the organization's multichannel marketing campaigns. He spearheads the development and implementation of innovative data models, dashboards, and reporting tools to track key performance indicators and uncover opportunities for growth. Through his strategic guidance and hands-on project management, Rich has been instrumental in driving measurable improvements in donor acquisition, retention, and lifetime value.

Career Progression
Prior to his current position, Rich held several marketing and data management roles, including Project Manager at Bank of America, Database Marketing Manager at Amulet, and Marketing Manager at American Express and Epsilon. In these positions, he honed his expertise in campaign strategy, database marketing, and customer segmentation, consistently delivering impactful campaigns and driving operational efficiencies.

Academic Background
Rich holds a Bachelor of Science degree in Marketing from the University of Massachusetts, Amherst, where he graduated with honors.

Areas of Expertise

• Business intelligence and data analytics

• Campaign management and optimization

• Database marketing and customer segmentation

• Project management and cross-functional collaboration

• Strategic planning and decision-making

Professional Impact
Throughout his career, Rich has demonstrated a strong track record of delivering measurable results for his organizations. As the Database Marketing Manager at Amulet, he led the implementation of a custom data warehouse and marketing automation platform, which resulted in a 25% increase in campaign conversion rates and a 20% improvement in marketing ROI. In his role at American Express, he spearheaded the development of a customer lifetime value model that enabled the company to prioritize its marketing investments and enhance its customer retention strategies.

Conclusion
With his extensive experience in business intelligence, campaign management, and data-driven marketing, Rich Moser is a valuable asset to the International Fund for Animal Welfare. His strategic leadership, analytical expertise, and commitment to driving measurable impact make him a key contributor to the organization's success in achieving its mission and engaging its donor base.