Professional Summary

Professional Overview

Richard Baird is an accomplished Senior Graphic Designer with over 35 years of experience in the design and marketing industry. He possesses a diverse skill set spanning graphic design, branding, marketing, and art direction. Baird currently serves as the Senior Graphic Designer at Aqua-Leisure Recreation, LLC, where he plays a pivotal role in crafting visually compelling and strategically aligned marketing materials.

Experience Summary

Current Role

As the Senior Graphic Designer at Aqua-Leisure Recreation, LLC since 2017, Baird is responsible for leading the design of all print and digital marketing collateral, including brochures, advertisements, social media content, and product packaging. He collaborates closely with the marketing and sales teams to ensure brand consistency and effectively communicate the company's unique value proposition. Baird's strong design skills, attention to detail, and ability to work under tight deadlines have been instrumental in driving the company's marketing efforts and enhancing its brand recognition within the recreation industry.

Career Progression

Prior to his current role, Baird served as the Owner & Publisher at The R.A.G. Recreation & Activity Guide from 2010 to 2013, where he managed all aspects of the publication, including editorial, design, and distribution. He also held the position of Sales & Marketing Director at Lydon Millwrights in 2007-2008, leveraging his marketing expertise to support the company's growth initiatives. Earlier in his career, Baird worked as a Senior Graphic Designer at Dickinson Direct Response from 1985 to 1988, honing his skills in designing impactful marketing materials for the direct response industry.

Throughout his career, Baird has demonstrated a consistent track record of delivering high-quality design work, fostering collaborative relationships, and contributing to the success of the organizations he has served.

Academic Background

Baird holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from the Massachusetts College of Art and Design, where he developed a strong foundation in typography, layout, and visual communication.

Areas of Expertise

• Graphic design and brand identity development

• Print and digital marketing collateral design

• Art direction and creative conceptualization

• Typography and layout optimization

• Collaborative project management and client relations

Professional Impact

Baird's design work has been recognized in industry publications, and he has received numerous awards for his contributions to the recreation and marketing sectors. He is known for his ability to translate complex ideas into visually compelling and strategically effective designs that resonate with target audiences.

Conclusion

With his extensive experience, proven design expertise, and collaborative approach, Richard Baird is a valuable asset to Aqua-Leisure Recreation, LLC and the broader design and marketing community. He continues to push the boundaries of visual storytelling and remains committed to delivering high-impact solutions that drive business success.