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Richard Battersby

Richard Battersby


Senior Executive in Venue Operations, Loyalty, and Data Analytics



Professional Overview
Richard Battersby is a seasoned senior executive with extensive experience in the live entertainment industry. As the Senior Vice President of Venue Loyalty & Product at AEG Presents, he leverages his deep expertise in data-driven strategy, digital analytics, and loyalty program management to drive transformative initiatives that enhance the fan experience and optimize venue operations.

Experience Summary

Current Role
As the SVP of Venue Loyalty & Product at AEG Presents, Richard is responsible for developing and implementing innovative loyalty and product strategies that engage fans, drive revenue, and optimize the utilization of AEG's venues. He oversees the design, delivery, and continuous improvement of loyalty programs, as well as the integration of cutting-edge technologies and data analytics to deliver personalized experiences and enhance operational efficiency.

Career Progression
Richard's career journey at AEG has been marked by a consistent focus on leveraging data and technology to drive business transformation. Prior to his current role, he served as the SVP of Data, Analytics & Strategy, where he spearheaded the development of advanced data-driven decision-making capabilities, enabling AEG to make more informed strategic decisions. Earlier in his tenure, he held various leadership positions within the organization, including Vice President of Business Intelligence & Digital Analytics and Director of Business Systems, where he honed his expertise in digital analytics, business intelligence, and operational optimization.

Academic Background
Richard holds a Bachelor's degree in Computer Science from the University of Manchester, where he demonstrated a strong aptitude for technology and data-driven problem-solving.

Areas of Expertise
  • Venue operations and fan engagement strategies

  • Loyalty program design and management

  • Data analytics and business intelligence

  • Digital transformation and technology integration

  • Strategic planning and decision-making

  • Cross-functional leadership and collaboration


Professional Impact
During his tenure at AEG, Richard has played a pivotal role in shaping the company's data-driven approach to venue operations and fan experience. His leadership in the implementation of advanced loyalty programs and data analytics solutions has enabled AEG to personalize the fan experience, enhance operational efficiency, and drive revenue growth across its portfolio of world-class venues.

Conclusion
With his deep industry expertise, innovative mindset, and proven track record of delivering impactful results, Richard Battersby is poised to continue driving AEG Presents' strategic initiatives and positioning the company as a leader in the live entertainment industry.