RC

Richard Causton

VP of Sales

Profile Summary



Richard Causton is currently serving as the Vice President of Sales at Spark Real Estate Software, based in the Greater Vancouver Metropolitan Area. Richard has built a robust career with extensive experience in customer success and sales within the real estate software industry.

Professional Experience



  • Vice President of Sales, Spark Real Estate Software

  • Richard Causton plays a pivotal role in shaping the company's sales strategies, focusing on the needs of real estate developers, project marketing firms, and brokerages to optimize their marketing and sales processes.

  • Initially, Richard joined Spark as the company's first hire in Customer Success (CS). His contributions were critical in defining Spark's approach to customer success, where he became known as the internal voice of the customer. This role involved significant input into product solutions, ensuring they met customer requirements effectively.

  • Prior roles within Spark included Director of Customer Success, Manager of Customer Success, and Customer Success Manager.


  • Account Executive & Sales Development Representative, Eventbase

  • Prior to joining Spark, Richard worked at Eventbase, contributing to its sales and business development efforts.


  • Applications Services, TEKsystems

  • Richard's earlier experience includes working in IT and communications services, contributing to various application service projects.


  • Service Industry Experience

  • Richard has a diverse background, which includes experience in the service industry at Cactus Club Cafe, and even a career as a professional soccer player for the Vancouver Whitecaps FC and the Canadian National Team.


Education and Certifications



  • Marketing Management, Professional Sales Specialization

  • Studied at the British Columbia Institute of Technology.


  • Hootsuite Certified Professional

  • Obtained certification from Hootsuite Media Inc. in March 2015.


Key Achievements and Contributions



  • First CS Hire at Spark

  • Richard significantly influenced Spark's customer success strategies and product roadmap through direct customer feedback.


  • Leadership in Sales and Customer Success

  • Known for building, developing, and scaling high-performing post-sales teams that emphasize retention, growth, and adoption.


Relevant Links and Contact Information




  • Email: Not publicly available but associated with Spark Real Estate Software.

  • Prolific on LinkedIn:

  • Contributor to Spark's posts, including notable activities such as Austin Birch case study and shaping product solutions.


Actionable Insights



Given Richard Causton's deep involvement in customer success and sales at Spark, highlighting solutions that enhance customer retention, scalability, and adoption rates would likely resonate. Emphasizing innovations or improvements in real estate marketing and sales software that address common bottlenecks or inefficiencies experienced by project marketing firms and brokerages may also capture his interest. Engaging him on how proposed solutions can integrate seamlessly with existing Spark solutions can provide a strong talking point.