Richard Dunfee

Director of CRM Technologies and Operations

Professional Overview
Richard Dunfee is an experienced marketing technology and CRM strategist with a proven track record of driving innovative customer engagement initiatives. As the Director of CRM Technologies and Operations at Fabletics, he oversees the implementation and optimization of the company's customer relationship management platforms, leading cross-functional teams to enhance personalized user experiences and improve customer lifetime value.

Experience Summary

Current Role
As the Director of CRM Technologies and Operations at Fabletics, Richard is responsible for managing the company's CRM technology stack, including marketing automation, customer data platforms, and analytics tools. He collaborates closely with the marketing, sales, and IT teams to develop and execute data-driven strategies that strengthen customer loyalty and drive revenue growth. Under his leadership, Fabletics has achieved a 20% increase in customer retention and a 15% uplift in campaign conversion rates.

Career Progression
Prior to his current role, Richard served as the Senior CRM Technical Strategist at JustFab, where he spearheaded the implementation of a new customer data platform, resulting in a 25% improvement in targeted marketing effectiveness. He also held the position of Senior Email Production Manager at Scale Media, where he optimized email campaign workflows and automation, leading to a 12% increase in email open rates.

Earlier in his career, Richard gained valuable customer service experience as a Customer Support Advocate at Hulu, where he developed a deep understanding of customer needs and pain points, which continues to inform his strategic approach to CRM.

Academic Background
Richard holds a Bachelor of Science degree in Marketing from the University of Oregon, where he graduated with distinction and was recognized for his outstanding academic achievements.

Areas of Expertise

• CRM strategy and technology implementation

• Marketing automation and campaign optimization

• Customer data management and segmentation

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analysis

Professional Impact
Throughout his career, Richard has consistently demonstrated his ability to drive measurable improvements in customer engagement and operational efficiency. His technical expertise, strategic mindset, and collaborative leadership style have enabled him to deliver transformative initiatives that have positively impacted the businesses he has served.

Conclusion
With his extensive experience in CRM technologies and a deep understanding of customer-centric marketing, Richard Dunfee is well-positioned to continue driving innovation and delivering exceptional results in his role as the Director of CRM Technologies and Operations at Fabletics. His proven track record of success and commitment to excellence make him a valuable asset to the organization and a respected leader in the industry.