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Richard Fordham

Richard Fordham


Head of Marketing



Professional Overview
Richard Fordham is an accomplished marketing professional with over 15 years of experience driving strategic initiatives and delivering measurable results across diverse industries. As the Head of Marketing at LumaDent, Inc., he leverages his extensive expertise in market analysis, digital marketing, and campaign development to elevate the company's brand presence and drive revenue growth.

Experience Summary

Current Role
As the Head of Marketing at LumaDent, Inc., Richard is responsible for developing and executing comprehensive marketing strategies that align with the company's overall business objectives. He oversees a team of marketing specialists, coordinates cross-functional collaborations, and implements innovative digital solutions to enhance the company's online visibility and customer engagement. Under his leadership, LumaDent has experienced a 23% increase in website traffic and a 19% lift in qualified lead generation.

Career Progression
Prior to his current role, Richard held various marketing and retail management positions, including Marketing Specialist at Cavist Manufacturing, Freelance Marketing at Floral Shirt Marketing, and Store Manager, Division Specialist, and Department Manager at Kroger. Throughout his career, he has honed his skills in market research, content creation, campaign optimization, and data-driven decision-making. Richard's diverse background and breadth of experience have equipped him with a well-rounded understanding of the marketing landscape.

Academic Background
Richard holds a Bachelor of Science in Marketing from the University of Nevada, Reno. During his academic journey, he maintained a strong GPA and actively participated in various marketing-related student organizations, further developing his leadership and teamwork skills.

Areas of Expertise
  • Digital marketing strategy and implementation

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media management and content creation

  • Data analysis and performance reporting

  • Market research and customer segmentation

  • Branding and creative asset development

  • Cross-functional collaboration and project management


Professional Impact
Throughout his career, Richard has played a pivotal role in driving measurable growth and success for the organizations he has served. At LumaDent, Inc., he has spearheaded the development of a comprehensive digital marketing strategy that has resulted in a 35% increase in online revenue and a 27% improvement in customer retention rates. Additionally, Richard's industry contributions include speaking engagements at regional marketing conferences and serving as a mentor to aspiring marketing professionals.

Conclusion
With his proven track record of strategic leadership, data-driven decision-making, and innovative marketing solutions, Richard Fordham is poised to continue making a significant impact in the field of marketing. He is committed to leveraging his expertise to help organizations achieve their growth objectives and cement their competitive edge in the marketplace.