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Richard Gossmann

Professional Summary



Professional Overview


Richard Gossmann is an experienced Senior SEO Specialist with a proven track record of driving digital marketing success. With a strong background in search engine optimization, he specializes in developing and implementing effective strategies to improve online visibility, drive organic traffic, and maximize business results.

Experience Summary



Current Role


As the Senior SEO Specialist at That Awesome Digital Agency, Richard is responsible for leading comprehensive SEO initiatives for a diverse portfolio of clients. He leverages his expertise in technical SEO, content optimization, and performance analysis to deliver measurable improvements in search engine rankings, website traffic, and lead generation. Under his guidance, the agency has achieved impressive results, including a 35% increase in organic traffic and a 27% boost in conversion rates for key clients.

Career Progression


Prior to his current role, Richard served as the Digital Marketing Specialist at Standard Bank South Africa, where he spearheaded the bank's digital transformation efforts. In this position, he developed and executed successful SEO, PPC, and social media marketing campaigns, contributing to a 22% year-over-year growth in online customer acquisition. Additionally, Richard is the Owner and Lead Digital Strategist at R&R Digital Campaigns, a boutique digital marketing agency he founded in 2018, further demonstrating his entrepreneurial spirit and versatility in the industry.

Academic Background


Richard holds a Bachelor's degree in Digital Marketing from the University of Cape Town, where he graduated with distinction. His academic achievements and specialization in digital marketing have provided a strong foundation for his extensive industry experience.

Areas of Expertise


  • Search Engine Optimization (SEO)

  • Technical SEO auditing and implementation

  • Content optimization and strategy

  • Keyword research and targeting

  • Analytics and performance reporting

  • Digital marketing campaign management

  • Cross-functional team leadership and collaboration


Professional Impact


Throughout his career, Richard has consistently delivered exceptional results for his clients and employers. At Standard Bank, he was instrumental in the bank's digital marketing transformation, driving a 22% increase in online customer acquisition. As the Owner and Lead Digital Strategist at R&R Digital Campaigns, he has helped numerous small and medium-sized businesses achieve their digital marketing goals, earning a reputation as a trusted strategic partner.

Conclusion


With his deep expertise in SEO, digital marketing, and data-driven decision making, Richard Gossmann is well-positioned to continue driving impactful results for clients and organizations. His passion for staying at the forefront of industry trends, coupled with his proven ability to translate complex concepts into actionable strategies, make him a valuable asset in the dynamic digital landscape.