Professional Summary
Professional Overview
Richard Mendolera is an experienced marketing and sales professional with a strong track record of driving business growth and revenue expansion. As the Director of Marketing and Sales at GenTech Scientific, he leverages his expertise in product management, market strategy, and customer relations to spearhead innovative marketing campaigns and foster lasting client partnerships.
Experience Summary
Current Role
As the Director of Marketing and Sales at GenTech Scientific since 2012, Richard is responsible for leading the company's marketing and sales initiatives. He oversees the development and execution of comprehensive marketing plans, focusing on brand positioning, digital marketing, and demand generation. Additionally, he manages the sales team, ensuring effective customer engagement and account management strategies that result in increased revenue and market share.
Career Progression
Prior to his current role, Richard held various marketing positions, including Marketing Consultant at Marketing Consulting Inc. and Marketing Product Manager at Curbell Electronics Inc. and Leica Microsystems. His extensive experience in the electronics and scientific instrumentation industries has allowed him to develop a deep understanding of market dynamics, customer needs, and effective marketing and sales strategies.
Academic Background
Richard holds a Bachelor's degree in Marketing from the University at Buffalo, where he graduated with honors.
Areas of Expertise
- Strategic marketing and brand management
- Product development and lifecycle management
- Demand generation and lead nurturing
- Sales team leadership and performance optimization
- Customer relationship management and client retention
- Data-driven decision making and analytics
Professional Impact
During his tenure at GenTech Scientific, Richard has spearheaded the development and implementation of a comprehensive digital marketing strategy, resulting in a significant increase in website traffic, lead generation, and customer engagement. He has also played a key role in the successful launch of several new product lines, leveraging his deep understanding of the market and customer preferences.
Conclusion
With over 25 years of experience in the marketing and sales industry, Richard Mendolera has established himself as a strategic and results-driven leader. His expertise in developing and executing effective marketing campaigns, coupled with his ability to build strong customer relationships, make him a valuable asset to GenTech Scientific and its continued growth and success.
