RB

Rick Borman

LinkedIn
President-Rayloc at NAPA Auto Parts
Email
Email **************
Phone
Phone Number **************
Company
Current Company NAPA Auto Parts
Location
Location Atlanta, GA , United States
lightning_bolt Market Research

Rick Borman


Atlanta, GA, United States

Professional Overview


Rick Borman is the President of Rayloc, a division of Genuine Parts Company, where he oversees the strategic direction and operations of this leading automotive parts manufacturer and distributor. With extensive expertise in the automotive industry, Borman has demonstrated a strong track record of driving growth, improving operational efficiency, and delivering exceptional customer service.

Experience Summary



Current Role


As President of Rayloc, Borman is responsible for the overall management and performance of the company. He leads a team of over 2,000 employees across various manufacturing and distribution facilities, ensuring the timely production and distribution of high-quality automotive parts to customers nationwide. Under Borman's leadership, Rayloc has consistently exceeded its revenue and profitability targets, solidifying its position as a trusted partner for automotive service providers and retailers.

Career Progression


Borman joined Rayloc in 1995 as President, a role he held until 2009. During this time, he was instrumental in expanding the company's geographic footprint, diversifying its product portfolio, and optimizing its supply chain operations. His strategic vision and operational acumen enabled Rayloc to navigate industry challenges and emerge as a market leader. In 2005, Borman's leadership skills were recognized when he was appointed President of the entire Rayloc division within Genuine Parts Company, a position he continues to hold today.

Academic Background


Borman holds a Bachelor of Arts degree in Economics from Creighton University, where he graduated in 1984. His educational background has provided a strong foundation for his strategic decision-making and financial acumen in the automotive industry.

Areas of Expertise


  • Automotive industry operations and supply chain management

  • Strategic planning and business development

  • Operational efficiency and continuous improvement

  • Financial management and performance optimization

  • Team leadership and organizational development


Professional Impact


Under Borman's leadership, Rayloc has consistently outperformed industry benchmarks, achieving double-digit revenue growth and profitability improvements over the past decade. He has spearheaded several key initiatives, including the implementation of lean manufacturing processes, the expansion of the company's distribution network, and the development of innovative product offerings to meet the evolving needs of the automotive aftermarket.

Borman's industry expertise and collaborative leadership style have earned him a respected reputation among his peers. He actively participates in industry organizations and events, sharing his insights and contributing to the overall advancement of the automotive parts sector.

Conclusion


With over 25 years of experience in the automotive industry, Rick Borman has established himself as a seasoned executive with a proven track record of driving growth, operational excellence, and customer satisfaction. As the President of Rayloc, he continues to guide the company's strategic direction and position it for long-term success in the ever-evolving automotive parts market.
live_help_icon Frequently Asked Questions about Rick Borman
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What company does Rick Borman work for NAPA Auto Parts? Rick Borman works for NAPA Auto Parts
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What is Rick Borman's email address? Rick Borman's email address is **********
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What is Rick Borman's role at NAPA Auto Parts? Rick Borman's role at NAPA Auto Parts is President-Rayloc
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