Professional Summary
Professional Overview
Rick Lockton is a seasoned digital retail executive with over 20 years of experience driving innovation and operational excellence across the industry. As the Senior Vice President (SVP) of Digital at Tractor Supply Company, he is responsible for spearheading the company's digital transformation and enhancing its omnichannel customer experience. Lockton also serves as a member of the Digital Council at the National Retail Federation, providing strategic guidance and thought leadership to drive the industry's digital advancement.
Experience Summary
Current Role
As the SVP of Digital at Tractor Supply Company, Lockton oversees the company's e-commerce operations, digital product development, and technology infrastructure. Under his leadership, Tractor Supply has experienced significant growth in its online sales, with a focus on seamless integration between digital and in-store experiences. Lockton has also played a key role in driving the company's digital innovation agenda, leveraging emerging technologies to enhance customer engagement and operational efficiency.
Career Progression
Prior to his current role, Lockton served as the SVP of eCommerce General Manager and SVP of eCommerce Operations at Ashley Global Retail. During his tenure, he led the company's digital transformation, implementing state-of-the-art e-commerce platforms and optimizing supply chain operations. Lockton also served as a member of the Board of Directors at Store No. 8, Walmart's incubation arm, where he provided strategic guidance on the development of innovative retail technologies.
Earlier in his career, Lockton held various leadership roles at Walmart, including VP of Digital Product and Senior Director of Digital Product and Merchandising Transformation. In these positions, he spearheaded the development of award-winning digital experiences and drove the integration of physical and digital channels to deliver enhanced customer value.
Academic Background
Lockton holds an MBA from the University of Oxford, where he specialized in Digital Transformation and Innovation. He also completed the prestigious Leadership Development Program at General Electric, further honing his leadership and strategic decision-making skills.
Areas of Expertise
- Digital Transformation and Omnichannel Strategies
- E-commerce and Online Retail Operations
- Customer Experience and Engagement
- Retail Technology and Innovation
- Supply Chain Optimization
- Cross-functional Team Leadership and Collaboration
Professional Impact
Under Lockton's leadership, Tractor Supply has seen a significant increase in online sales, with double-digit year-over-year growth. His strategic vision and operational expertise have been instrumental in enhancing the company's digital capabilities, enabling seamless integration between physical and digital channels.
As a member of the Digital Council at the National Retail Federation, Lockton actively contributes to industry-wide discussions and initiatives aimed at driving the adoption of emerging technologies and best practices in the retail sector.
Conclusion
With his extensive experience in digital retail, coupled with his proven track record of driving innovation and operational excellence, Rick Lockton is poised to continue making a significant impact in the industry. As the SVP of Digital at Tractor Supply Company, he is laser-focused on leveraging digital technologies to deliver exceptional customer experiences and drive sustainable growth for the organization.
