Rick Overwater
Senior Advisor, Marketing and Communications | Calgary, Alberta, Canada
Professional Overview
Rick Overwater is a seasoned marketing and communications professional with over 20 years of experience driving impactful initiatives across a range of industries. As the Senior Advisor, Marketing and Communications at CAWST, he is responsible for developing and executing cohesive strategic communication plans to raise brand awareness, engage stakeholders, and support the organization's mission.
Experience Summary
Current Role
As the Senior Advisor, Marketing and Communications at CAWST since May 2021, Rick is instrumental in shaping the organization's marketing and communication strategies. He leads cross-functional teams to create compelling content, manage digital platforms, and cultivate meaningful stakeholder relationships. Under his guidance, CAWST has strengthened its brand presence and effectively communicated its critical work in providing sustainable water, sanitation, and hygiene solutions globally.
Career Progression
Prior to CAWST, Rick held senior communication roles at various organizations, including Director of Communications at Technology Helps, Senior Communications Advisor at Alberta Health Services, and Communications Advisor at Alberta Electric System Operator (AESO). Throughout his career, he has consistently demonstrated his ability to craft impactful narratives, manage complex projects, and foster collaborative partnerships that drive organizational success.
Academic Background
Rick holds a Bachelor of Arts degree in Journalism from the University of Calgary, where he developed a strong foundation in research, writing, and storytelling.
Areas of Expertise
- Strategic marketing and communication planning
- Brand development and positioning
- Content creation and digital media management
- Stakeholder engagement and relationship building
- Crisis communication and issue management
- Project management and team leadership
Professional Impact
During his tenure at AESO, Rick led the organization's rebranding initiative, which resulted in a 25% increase in social media engagement and a 15% improvement in brand recognition among key stakeholders. At Alberta Health Services, he spearheaded a comprehensive internal communication campaign that boosted employee morale and improved cross-departmental collaboration by 30%.
Conclusion
With his extensive experience, strategic mindset, and passion for driving positive change, Rick Overwater is a valuable asset to CAWST and the broader marketing and communications field. He is committed to leveraging his expertise to amplify the organization's impact and contribute to the betterment of communities worldwide.
