Professional Summary
Professional Overview
Rick Simington is a seasoned consumer packaged goods (CPG) executive with over 15 years of experience driving commercial success for leading food and beverage brands. As the Chief Commercial Officer (CCO) of Organic Valley, he oversees all aspects of the company's sales, marketing, and revenue generation strategies, positioning the business for continued growth and market leadership.
Experience Summary
Current Role
As the Chief Commercial Officer of Organic Valley, Rick is responsible for spearheading the company's commercial initiatives and aligning the sales, marketing, and innovation functions to deliver on ambitious growth targets. He leads a team of experienced professionals and collaborates closely with the executive leadership to shape the brand's strategic direction and ensure the successful execution of go-to-market plans.
Career Progression
Prior to his current role, Rick served as the Executive Vice President of Sales at Organic Valley, where he was instrumental in expanding the brand's distribution and driving revenue growth. Before joining Organic Valley, he held senior sales and commercial leadership positions at other prominent CPG companies, including Chief Growth Officer at "I and love and you" pet care, Senior Vice President of Sales at Banza, and various leadership roles at Chobani and Kellogg Company.
Throughout his career, Rick has demonstrated a track record of success in developing and implementing effective sales strategies, building high-performing teams, and driving sustainable growth for the organizations he has served.
Academic Background
Rick holds a Bachelor of Science degree in Business Administration from the University of Wisconsin-Madison, where he graduated with distinction.
Areas of Expertise
- Strategic commercial leadership
- Sales management and team building
- Brand strategy and go-to-market planning
- Omnichannel distribution and sales execution
- Innovation and new product development
- Driving operational excellence and profitability
Professional Impact
Under Rick's leadership, Organic Valley has experienced significant growth, expanding its distribution footprint and solidifying its position as a market leader in the organic and natural food sector. He has played a pivotal role in developing and executing the company's long-term commercial strategy, resulting in increased brand awareness, improved customer and channel relationships, and enhanced financial performance.
Conclusion
Rick Simington is a seasoned CPG executive with a proven track record of driving commercial success for leading food and beverage brands. As the Chief Commercial Officer of Organic Valley, he is poised to continue the company's growth trajectory and solidify its position as a industry-leading organic and natural food brand.
