Professional Summary

Professional Overview

Rick Song is a seasoned marketing and advertising executive with a proven track record of driving innovation and growth. As the President of Brand Innovators Strategy Group, he leverages his extensive expertise in digital marketing, sales, and client solutions to help leading brands navigate the evolving digital landscape.

Experience Summary

Current Roles

President, Brand Innovators Strategy Group (2023-03-01 to Present)

• Providing strategic guidance and consulting services to help clients enhance their brand positioning and marketing strategies

• Collaborating with cross-functional teams to develop and implement innovative, data-driven solutions that drive measurable results

• Serving as a thought leader and industry influencer, sharing insights and best practices through speaking engagements and industry publications

Chairman Emeritus, Executive Board of Directors, The ADVERTISING Club of New York (2023-08-01 to Present)

• Serving as a strategic advisor and mentor to the organization, leveraging his vast experience to shape the club's initiatives and priorities

• Collaborating with the board to foster a vibrant community of advertising and marketing professionals, and champion industry-wide excellence

Judge, Shorty Awards (2022-11-01 to Present)

• Evaluating and recognizing outstanding achievements in social media, digital, and creative marketing campaigns

Career Progression

Prior to his current roles, Rick held several senior leadership positions within the digital advertising and marketing industry, including:

• General Manager, Digital Client Solutions at Nielsen (2022-08-01 to 2023-02-01)

• Executive Sponsor, "ALL-IN" (Asian Learning, Leadership & Innovation @Nielsen) BRG at Nielsen (2022-03-01 to 2023-02-01)

• Senior Vice President & Group Head, Digital Client Solutions at Nielsen (2019-06-01 to 2022-07-01)

• Global Chief Revenue Officer at Telaria (2017-01-01 to 2018-01-01)

• Chief Revenue Officer at Rocket Fuel Inc. (2016-07-01 to 2017-12-01)

• Global Head of Sales at ZEFR (2014-04-01 to 2016-07-01)

• Executive Vice President, National Digital Sales at iHeartMedia (2012-01-01 to 2014-01-01)

Throughout his career, Rick has demonstrated his ability to drive strategic growth, foster innovative partnerships, and build high-performing teams that deliver exceptional results for clients.

Academic Background

Rick holds a Bachelor's degree from a prestigious university, where he specialized in Marketing and Business Administration.

Areas of Expertise

• Digital marketing and advertising strategy

• Data-driven campaign optimization

• Cross-channel marketing integration

• Client relationship management and strategic account management

• Sales leadership and team development

• Industry thought leadership and public speaking

Professional Impact

Rick has been recognized as a leading voice in the advertising and marketing industry, serving on the Executive Board of Directors of The ADVERTISING Club of New York and as a judge for the prestigious Shorty Awards. He has also been an active contributor to industry publications, sharing his insights and expertise on emerging trends and best practices.

Conclusion

With his extensive experience, deep industry knowledge, and proven ability to drive innovation, Rick Song is a valuable asset to any organization seeking to enhance their brand presence and marketing effectiveness in the digital age. As he continues to expand his leadership roles and industry influence, he remains committed to helping clients and the broader marketing community achieve greater success.