Ricky Onstott

Chief Executive Officer

Fort Worth, Texas, United States

Professional Overview
Ricky Onstott is an accomplished green industry and small business leader with over 20 years of experience driving sustainable growth and operational excellence. As the Chief Executive Officer of The Greener Good, he leverages his extensive expertise in the landscaping, agriculture, and environmental sectors to guide the company's strategic vision and oversee its day-to-day operations.

Experience Summary

Current Role
As the Chief Executive Officer of The Greener Good since October 2024, Ricky is responsible for setting the company's long-term strategic direction, leading cross-functional teams, and fostering a culture of innovation and environmental stewardship. Under his leadership, The Greener Good has expanded its product and service offerings, strengthened its market position, and made significant strides in reducing its carbon footprint.

Career Progression
Prior to his current role, Ricky served as a Green Industry & Small Business Consultant, where he provided strategic advisory services to clients in the landscaping, agriculture, and environmental sectors. He also co-founded Escalara Farms, a successful locally grown cut flowers business, and held leadership positions at Aspen Grove Landscape Companies and The Landscape Partners, where he spearheaded numerous initiatives to improve operational efficiency and drive sustainable growth.

Ricky's early career included a role as a Sales Representative at TruGreen LandCare, where he honed his sales and customer-facing skills. He also served as a Member of the OSU Advisory Board, leveraging his industry expertise to provide strategic guidance and support for the university's programs.

Academic Background
Ricky holds a Bachelor's degree in Horticulture from Ohio State University, where he graduated with distinction and was recognized for his academic excellence.

Areas of Expertise

• Sustainable business practices and environmental stewardship

• Operational optimization and process improvement

• Strategic planning and business development

• Team leadership and cross-functional collaboration

• Customer-centric service delivery

• Industry trends and market insights

Professional Impact
Throughout his career, Ricky has been a driving force in the green industry, championing sustainable practices and innovative solutions. As the CEO of The Greener Good, he has spearheaded initiatives to reduce the company's carbon footprint, implement energy-efficient technologies, and foster a culture of environmental responsibility. Under his leadership, The Greener Good has earned recognition as a leading provider of sustainable landscaping and agricultural services.

Conclusion
Ricky Onstott's extensive experience, strategic vision, and commitment to environmental sustainability make him a valuable asset to The Greener Good and the broader green industry. As he continues to guide the company's growth and evolution, he remains focused on driving positive change, fostering collaborative partnerships, and delivering exceptional value to his clients and the communities they serve.