Professional Summary

Professional Overview

Rico Cerda is a seasoned sales executive with extensive experience driving revenue growth and customer success across the technology and security industries. As the Vice President of Sales at EyeQ Monitoring, he is responsible for leading a high-performing sales team, developing strategic partnerships, and expanding the company's market presence.

Experience Summary

Current Role

As the Vice President of Sales at EyeQ Monitoring, Rico oversees all sales activities, including pipeline management, account strategy, and revenue forecasting. Under his leadership, the sales team has consistently exceeded quarterly targets, resulting in double-digit year-over-year growth. Rico's deep understanding of the security monitoring industry and his ability to build strong client relationships have been instrumental in securing high-value contracts with leading organizations.

Career Progression

Prior to joining EyeQ Monitoring, Rico held various sales leadership roles, including Vice President of Sales at Promontory Insight and Senior Territory Manager at Pro-Vigil Surveillance Services. Throughout his career, he has demonstrated a proven track record of success, consistently exceeding sales goals and driving business expansion. Rico's ability to identify and capitalize on emerging market trends has enabled him to consistently deliver exceptional results for his employers.

Academic Background

Rico holds a Bachelor of Science degree in Electrical Engineering from the University of North Carolina, Chapel Hill, where he graduated with honors.

Areas of Expertise

• Sales strategy and execution

• Account management and client retention

• Territory and pipeline development

• Sales team leadership and coaching

• Consultative selling and solution-based approach

• Technology and security industry expertise

Professional Impact

During his tenure at Promontory Insight, Rico spearheaded the launch of a new sales initiative that resulted in a 25% increase in annual revenue. At Pro-Vigil Surveillance Services, he successfully negotiated and secured a multi-year, multi-million-dollar contract with a leading national retailer, solidifying the company's position as a trusted provider of security monitoring solutions.

Conclusion

With his extensive sales expertise, industry knowledge, and proven leadership abilities, Rico Cerda is poised to continue driving significant growth and innovation at EyeQ Monitoring. His dedication to client success and his ability to build high-performing teams make him a valuable asset in the security technology industry.