Professional Overview
Riffa Sancati is a seasoned executive currently serving as the Founder and CEO, based in Jakarta, Indonesia. With a strong background in finance, accounting, and tax, Riffa's expertise spans multiple industries, including fintech, e-commerce, and media.
Experience Summary
Current Role
As the Founder and CEO at The Lens Story and Founder and Managing Director at Cerita Media, Riffa oversees the strategic direction and operational management of both companies. Key responsibilities include driving business growth, managing financial operations, and leading cross-functional teams. Riffa's achievements in these roles have been marked by successful company establishment and growth.
Career Progression
Riffa's career trajectory is characterized by progressive leadership roles, starting as a Senior Auditor at Ernst & Young and advancing to executive positions at Lazada Group, including VP of Finance Business Partner and Commercial Finance & Accounting Senior Manager. Notable previous roles also include Head of Tax Working Group at Asosiasi FinTech Indonesia and Head of Finance, Accounting, & Tax at Go-PAY. These roles have contributed to Riffa's expertise in financial management, tax strategy, and business operations.
Areas of Expertise
Riffa's areas of expertise include:
- Financial management and planning
- Tax strategy and compliance
- Accounting and financial reporting
- Leadership and team management
- Business operations and strategic planning
Professional Impact
Throughout Riffa's career, notable contributions include driving financial growth, implementing tax strategies, and leading teams to achieve operational efficiencies. Specific metrics and achievements are not available; however, Riffa's progression to executive roles and company founder reflect significant professional impact.
Conclusion
Riffa Sancati's professional trajectory is marked by consistent growth, from auditing and accounting to executive leadership and entrepreneurship. Currently, Riffa is focused on leading The Lens Story and Cerita Media, leveraging expertise in finance, tax, and business operations to drive company success. Riffa's value proposition lies in strategic leadership, financial acumen, and the ability to establish and grow successful businesses.
