Riley Hess
Senior Director of Marketing
Professional Overview
Riley Hess is a seasoned marketing executive with over 8 years of experience driving growth and brand strategy for renowned cosmetics and personal care companies. As the Senior Director of Marketing at Sun Bum, Hess leverages their expertise in consumer insights, digital marketing, and cross-functional collaboration to elevate the brand's presence and drive commercial success.
Experience Summary
Current Role
As the Senior Director of Marketing at Sun Bum, Hess is responsible for leading the company's comprehensive marketing strategy and initiatives. In this role, Hess oversees brand positioning, digital and social media campaigns, content creation, and partnership development to amplify Sun Bum's unique identity and engage its target audience. Hess has been instrumental in driving double-digit revenue growth and expanding the brand's reach through innovative, data-driven marketing approaches.
Career Progression
Prior to joining Sun Bum, Hess held various marketing leadership roles at L'Oréal, including Senior Manager of Global Marketing for NYX Professional Makeup, and Manager of U.S. Marketing for L'Oréal Paris Cosmetics. In these positions, Hess demonstrated a keen ability to develop and execute successful go-to-market strategies, optimize digital channels, and build strong brand equity. Hess's progressive career trajectory showcases their versatility, strategic thinking, and commitment to driving measurable results.
Academic Background
Hess holds a Bachelor of Science degree in Marketing from the University of California, San Diego, where they graduated cum laude and demonstrated exceptional academic performance.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital marketing and social media optimization
- Consumer insights and data-driven decision making
- Cross-functional team leadership and collaboration
- Budgeting and resource allocation
Professional Impact
At Sun Bum, Hess has successfully launched several high-performing digital campaigns that have increased brand awareness, engagement, and conversion rates. Additionally, Hess has spearheaded the development of innovative product lines and strategic partnerships that have expanded the brand's reach and appeal among target consumers. Hess's leadership and marketing expertise have been instrumental in driving Sun Bum's continued growth and industry recognition.
Conclusion
With a proven track record of driving brand growth and commercial success, Riley Hess is a dynamic marketing leader poised to continue making a significant impact within the personal care industry. Hess's strategic vision, data-driven approach, and cross-functional collaboration skills make them a valuable asset to the Sun Bum team as they work to strengthen the brand's position and drive ongoing expansion.
