Rima Salah

Sr. Marketing Director META at CrowdStrike

Professional Overview
Rima Salah is an accomplished marketing executive with over 20 years of experience driving strategic initiatives and delivering measurable business impact across the cybersecurity and enterprise software sectors. As the Sr. Marketing Director for the META (Middle East, Turkey, and Africa) region at CrowdStrike, she oversees integrated marketing campaigns, brand amplification, and go-to-market strategies that support the company's rapid growth and market leadership.

Experience Summary

Current Role
In her current position at CrowdStrike, Rima is responsible for developing and executing comprehensive marketing plans to elevate the company's brand presence and drive pipeline generation across the META region. She collaborates closely with regional sales teams to align marketing initiatives with revenue objectives, and leverages her deep understanding of the cybersecurity landscape to craft targeted messaging and content that resonates with enterprise customers.

Under Rima's leadership, the META marketing team has achieved notable successes, including:

• Increasing regional brand awareness by 28% through strategic digital and event-based campaigns

• Generating a 23% year-over-year increase in qualified sales leads

• Spearheading the launch of CrowdStrike's first regional customer advisory board, fostering deeper customer engagement

Career Progression
Prior to joining CrowdStrike, Rima held senior marketing roles at leading cybersecurity and enterprise software companies, including Trellix and McAfee. As Sr. Marketing Manager at Trellix, she led the development and implementation of go-to-market strategies that supported the company's market expansion and revenue growth across EMEA. Earlier in her career, Rima served as a Marketing Manager at McAfee, where she was responsible for driving marketing initiatives for the company's major accounts and the Middle East and Turkey regions.

Rima's diverse background also includes entrepreneurial experience, having owned and operated a successful consulting and event production firm, Rima Production, for nearly a decade. In this role, she provided marketing, management, and event planning services to clients across various industries.

Academic Background
Rima holds a Bachelor's degree in Business Administration and Marketing from a leading university in the United Arab Emirates. She is a passionate lifelong learner and regularly attends industry conferences, workshops, and training programs to stay at the forefront of marketing best practices and emerging trends.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and amplification

• Demand generation and lead nurturing

• Customer relationship management

• Event planning and management

• Team leadership and collaboration

Professional Impact
Throughout her career, Rima has consistently demonstrated her ability to drive measurable business impact through innovative marketing initiatives. She has a proven track record of successfully launching new products and services, expanding market share, and fostering strong customer relationships. Rima's strategic thinking, creative problem-solving skills, and collaborative leadership style have earned her a reputation as a trusted marketing executive among her peers and industry colleagues.

Conclusion
With her deep expertise in the cybersecurity and enterprise software sectors, Rima Salah is poised to continue excelling in her role as Sr. Marketing Director at CrowdStrike. Her unwavering commitment to delivering exceptional results and her passion for driving innovation make her a valuable asset to the organization and a respected leader in the industry.