Professional Role and Current Position
Rina Sugianto serves as a Client Director at dentsu Singapore, specifically associated with iProspect Singapore, dentsu’s digital media agency. Her LinkedIn profile indicates titles including Integrated Media Lead, Client Leadership, and responsibilities spanning Media Marketing & Advertising and Regional Media Partnerships. This reflects a senior role focused on managing client relationships, integrated media strategy, and regional coordination.
Industry Experience and Expertise
Rina has a proven track record in media and advertising, with experience managing diverse local and regional brand leaders throughout the APAC region. Her expertise covers client leadership, integrated media planning, and executing sophisticated media campaigns that require balancing strategic brand positioning with creative innovation. She demonstrates strong capabilities in aligning client brand personalities with marketing tactics across multiple channels and markets.
Key Recent Activities and Notable Engagements
In 2025, Rina was cited as the Client Director for iProspect Singapore in executing the Kronenbourg 1664 "Bottle as art" out-of-home (OOH) campaign at Ten Square, Singapore. She articulated the campaign’s objectives to use bold and premium visual canvases to showcase 1664’s premium, fashion-forward brand personality. The campaign’s features—a 3D billboard activation and high-impact urban placements—were designed to reinforce the client’s elevated positioning by blending Parisian flair with urban culture. Rina emphasized the need for a delicate balance of brand personality, fashion, and urban culture, reflecting her strategic media planning and client advocacy capabilities.
Further, the campaign supported Kronenbourg 1664’s broader regional marketing push, including collaboration with urban fashion brand CLOT in key Asian markets such as Singapore, Malaysia, and Vietnam. This underscores Rina’s involvement in campaigns with cross-regional cultural integration and premium lifestyle branding.
Education and Background
Rina Sugianto holds academic credentials from La Trobe University, indicating formal education that likely supports her media and marketing expertise.
Role in Media and Client Leadership
Her LinkedIn and external sources highlight her dual capability as both an integrated media lead and a client director, balancing media strategy execution and client relationship management. She is involved in steering media marketing projects that require regional coordination, suggesting strong leadership in driving campaigns that span multiple markets.
Network and Regional Influence
Located in Singapore, Rina works in a pivotal media hub within APAC. She operates within dentsu’s extensive network, including integrated teams covering traditional and digital media, and collaborations with creative agencies such as Sangrealcorp+ and media planners at Plan B Media. Her client leadership position indicates involvement in managing expectations, delivering performance metrics, and crafting media solutions that resonate with regional consumers and public environments.
Summary of actionable insights:
- Rina Sugianto is a senior media and client leadership professional at dentsu Singapore with regional responsibilities.
- She effectively bridges strategic client leadership with integrated media execution, particularly in premium lifestyle and brand positioning campaigns.
- Her recent work includes leading innovative OOH campaigns combining creative technology and cultural branding for high-profile clients.
- Rina’s role requires collaboration with multi-disciplinary teams and managing complex brand narratives in the APAC market.
- Her academic background and professional trajectory demonstrate strong foundations in media marketing and strategic client management.
This profile identifies Rina as a key decision-maker with expertise in integrated media solutions and client leadership, especially for campaigns leveraging urban cultural elements and premium branding across multiple Asia-Pacific markets.
