Professional Overview
Rishabh Babbar currently holds the position of Assistant Manager - Marketing at Pickyourtrail, based in Gurugram, Haryana, India, a role he has occupied since April 2025. His professional identity is rooted in performance marketing, with a background in engineering; he transitioned into marketing specializing in performance-driven growth strategies. Rishabh implements what he refers to as the ABC method to optimize revenue and return on investment for brands. His prior experience includes roles at significant companies such as MPL (Mobile Premier League) and a notable agency, Saatchi & Saatchi, where he gained expertise in digital and performance marketing.
Role and Responsibilities at Pickyourtrail
As Assistant Manager - Marketing at Pickyourtrail, Rishabh's remit centers on performance marketing strategies designed to maximize ROI. While specific day-to-day responsibilities are not explicitly detailed in the available data, his role is aligned with driving measurable revenue growth through digital marketing channels, likely involving campaign management, analytics, and channel optimization.
Pickyourtrail itself is a key player in the travel technology landscape, notably integrating influencer marketing to drive consumer travel intent — a strategic direction mentioned by company co-founder Hari Ganapathy. The firm is involved in broad marketing campaigns across digital, television, print, and outdoor platforms, indicating a multi-channel marketing approach under which Rishabh's performance marketing activities likely operate.
Prior Experience and Skill Set
- Performance Marketing Expertise: Rishabh has demonstrated ability in performance marketing, applying data-driven frameworks to scale brand revenues.
- Engineering Foundation: His analytical and structured approach is supported by an engineering background, lending technical rigor to his marketing practice.
- Previous Positions:
- Senior Associate - Performance Marketing at Headout, a travel experience booking platform.
- Digital Marketing Executive at Intellemo (2020-2022), suggesting foundational experience in digital campaign execution.
- Experience with MPL, a major digital sports/gaming brand, which would have involved handling high-scale user acquisition campaigns.
- Marketing Techniques: Use of a proprietary or structured "ABC method" indicates methodological rigor, although specifics of this method are not disclosed.
Industry Context and Market Positioning
Pickyourtrail operates in a competitive travel aggregator and itinerary platform environment, recently marked by challenges such as the Operation Sindoor trade fallout impacting bookings to regions like Turkey and Azerbaijan. Multiple leading travel aggregators, including Pickyourtrail, have suspended fresh bookings to affected destinations, reflecting a need for adaptive marketing strategies in response to geopolitical and market volatility.
As Pickyourtrail expands its integrated marketing efforts—covering a mix of traditional and modern channels—Rishabh’s role in converting such campaigns into performance outcomes is critical. The company’s focus on influencer marketing to drive travel intent aligns with broader industry trends in digital consumer engagement, creating potential areas of emphasis for Rishabh’s marketing initiatives.
Network and Professional Presence
- Maintains a LinkedIn profile highlighting his career trajectory: [https://in.linkedin.com/in/rishabh-babbar025](https://in.linkedin.com/in/rishabh-babbar025).
- Resides professionally in northern India’s marketing hub within Gurugram, allowing strategic access to industry resources and partnerships.
This profile captures key actionable insights into Rishabh Babbar’s marketing role and background within Pickyourtrail, emphasizing his performance marketing focus, industry positioning of the company, and the dynamic environment in which both operate.
