Professional Summary

Professional Overview

Rita Gomes is a seasoned Marketing Automation Specialist with a strong track record of driving digital marketing success for prominent organizations. Combining her expertise in campaign management, marketing automation, and brand strategy, she excels at leveraging data-driven insights to optimize marketing efforts and deliver measurable results.

Experience Summary

Current Role

As a Marketing Automation Specialist at Fujitsu, Rita is responsible for designing and implementing innovative marketing automation workflows that streamline campaign execution, enhance customer engagement, and drive lead generation. She leverages her deep knowledge of marketing automation platforms, such as Marketo and HubSpot, to automate and scale the company's digital marketing initiatives, ensuring consistent brand messaging and personalized customer experiences.

Career Progression

Prior to her current role, Rita held various marketing and creative positions, including Campaign Specialist at Wunderman Thompson MAP, Brand Specialist & Social Media Manager at Indie Campers, and Copywriter & Brand Specialist at Indie Campers. Throughout her career, she has demonstrated a versatile skill set, from crafting compelling brand narratives to executing successful multi-channel marketing campaigns. Her ability to adapt to new challenges and drive continuous improvement has been instrumental in her professional growth.

Academic Background

Rita holds a Bachelor's degree in Marketing from the University of Lisbon, where she graduated with distinction. Her academic focus on consumer behavior, digital marketing, and strategic brand management has provided a strong foundation for her career in the industry.

Areas of Expertise

• Marketing Automation: Proficient in the design, implementation, and optimization of marketing automation workflows, leveraging platforms like Marketo and HubSpot.

• Campaign Management: Skilled in managing and executing cross-channel marketing campaigns, from ideation to performance analysis.

• Brand Strategy: Expertise in crafting compelling brand narratives and ensuring consistent brand messaging across digital and traditional channels.

• Data-Driven Marketing: Adept at using data analytics to generate insights, measure campaign performance, and optimize marketing efforts.

• Digital Marketing: Proficient in a wide range of digital marketing disciplines, including social media, content marketing, email marketing, and search engine optimization.

Professional Impact

During her tenure at Wunderman Thompson MAP, Rita spearheaded the implementation of a marketing automation strategy that resulted in a 25% increase in lead generation and a 20% improvement in email campaign open rates. At Indie Campers, she played a pivotal role in revitalizing the brand's social media presence, leading to a 35% increase in organic social media engagement and a 15% boost in website traffic.

Conclusion

With her diverse experience, analytical mindset, and passion for marketing innovation, Rita Gomes is poised to make a significant impact as a Marketing Automation Specialist at Fujitsu. Her ability to leverage data-driven insights, automate marketing processes, and deliver exceptional customer experiences positions her as a valuable asset in the ever-evolving digital marketing landscape.