Professional Summary

Professional Overview

Rita Gutkovich is an experienced performance marketing professional with a proven track record of driving growth and impact across various industries. As the Director of Performance Marketing at Naturepedic, she is responsible for leading the company's digital marketing strategy, optimizing marketing campaigns, and delivering measurable results. With her expertise in growth marketing, Rita also serves as a Growth Marketing consultant at ScaleTonic, providing strategic guidance to clients.

Experience Summary

Current Role

As the Director of Performance Marketing at Naturepedic, Rita oversees the company's digital marketing activities, including paid search, social media advertising, and email marketing. She has been instrumental in implementing data-driven strategies that have resulted in significant increases in website traffic, customer acquisition, and revenue growth. Additionally, Rita's leadership in optimizing marketing channels and campaign performance has contributed to the company's overall marketing efficiency and profitability.

Career Progression

Prior to her current roles, Rita held various positions in the digital marketing and advertising industry, including Growth Marketing Consultant at Right Side Up, Director of Display and Online Marketing at 1-800-FLOWERS.COM, INC., and roles at Dentsu Aegis Network and Maxus. Throughout her career, Rita has consistently demonstrated her ability to drive impactful results, optimize marketing strategies, and foster collaborative cross-functional relationships.

Academic Background

Rita holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Performance marketing strategy and optimization

• Digital marketing channel management (paid search, social media, email, etc.)

• Data analysis and campaign measurement

• Omnichannel marketing integration

• Growth hacking and customer acquisition

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at 1-800-FLOWERS.COM, INC., Rita led the implementation of a data-driven digital marketing approach that resulted in a 25% increase in online sales within the first year. As a Growth Marketing Consultant at Right Side Up, she developed and executed successful growth strategies for several high-growth startups, contributing to their rapid expansion and increased market share.

Conclusion

With a strong background in performance marketing, a data-driven mindset, and a passion for driving growth, Rita Gutkovich is a valuable asset to the companies she serves. In her current role at Naturepedic and as a consultant at ScaleTonic, she continues to leverage her expertise to deliver innovative marketing solutions and sustainable business growth.