Professional Summary
Professional Overview
Rita Katona is the Chief Brand and Innovation Officer at So Good So You, a leading natural food and beverage company. With over 15 years of experience in the retail and consumer goods industries, she brings a unique blend of strategic brand-building, innovative product development, and operational expertise to drive business growth and impact.
Current Role
As the Chief Brand and Innovation Officer, Rita is responsible for leading the company's brand strategy, marketing initiatives, and new product development. She oversees the ideation, design, and launch of innovative, health-focused products that resonate with the company's target consumer base. Under her leadership, So Good So You has expanded its product portfolio, strengthened its brand positioning, and gained significant market share in the competitive natural foods space.
Career Progression
Prior to her current role, Rita co-founded So Good So You in 2013 and served as the CEO and Chairperson of the Board of Directors. She guided the company through its early growth stages, securing funding, building the brand, and establishing distribution channels. Before this, Rita held various buyer and sourcing roles at Target and HSN, where she honed her skills in product development, merchandising, and supply chain management.
Academic Background
Rita holds a Bachelor of Arts degree in International Business from the University of South Florida, where she developed a strong foundation in global business operations and strategy.
Areas of Expertise
- Brand strategy and marketing
- Product innovation and development
- Consumer insights and market trends
- Supply chain optimization
- Retail and e-commerce operations
- Entrepreneurship and business development
Professional Impact
Under Rita's leadership, So Good So You has become a trailblazer in the natural foods industry, known for its commitment to quality, sustainability, and consumer-centric innovation. The company has experienced significant growth, launching several successful product lines and expanding its distribution to major retailers nationwide. Rita's strategic vision and collaborative approach have been instrumental in positioning So Good So You as a trusted brand that delivers on its promise of better-for-you products.
Conclusion
With her extensive experience, strategic mindset, and passion for innovation, Rita Katona is poised to continue driving the success and growth of So Good So You. As the Chief Brand and Innovation Officer, she is committed to expanding the company's reach, elevating its brand, and delivering world-class products that meet the evolving needs of health-conscious consumers.
