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Ritika Thapa

Ritika Thapa


Marketing Manager
Dehradun, Uttarakhand, India

Professional Overview


Ritika Thapa is a seasoned Marketing Manager with a proven track record of driving impactful marketing strategies and digital campaigns. With a strong background in the payments industry, she has honed her expertise in leveraging data-driven insights to optimize marketing efforts and deliver exceptional results.

Experience Summary



Current Role


Ritika currently serves as the Marketing Manager at Payomatix, a leading payment solutions provider. In this role, she is responsible for developing and executing comprehensive marketing plans to promote the company's products and services. She collaborates closely with cross-functional teams to align marketing initiatives with the organization's strategic objectives, driving brand awareness and generating qualified leads.

Career Progression


Prior to her current position, Ritika held the role of Marketing Manager at Pay Agency, where she spearheaded the company's digital marketing initiatives and implemented effective lead generation campaigns. She has also gained valuable experience as a Technical Specialist at NT&MC and a Production Executive at GENSYS INTERNATIONAL, allowing her to develop a well-rounded understanding of the industry.

Academic Background


Ritika holds a Bachelor's degree in Business Administration, with a focus on Marketing, from a reputable university. Her academic achievements and specialized knowledge in marketing have equipped her with the strategic acumen and analytical skills to excel in her current role.

Areas of Expertise


  • Digital marketing strategy and campaign management

  • Content creation and optimization for online platforms

  • Data analysis and performance tracking

  • Cross-functional collaboration and stakeholder management

  • Payment industry trends and regulations


Professional Impact


At Payomatix, Ritika has spearheaded the development of a robust social media presence, driving a 25% increase in brand engagement and lead generation. She has also implemented targeted email marketing campaigns, resulting in a 20% uplift in conversion rates. Ritika's ability to leverage data-driven insights and her proactive approach to problem-solving have positioned her as a valuable asset to the organization.

Conclusion


With her extensive experience in the payments industry and her proven expertise in digital marketing, Ritika Thapa is a strategic and results-driven marketing professional. Her adaptability, analytical mindset, and collaborative approach make her well-equipped to navigate the evolving marketing landscape and deliver impactful solutions that contribute to the success of her organization.