Ritu Josan

Professional Summary

Professional Overview
Ritu Josan is a seasoned marketing executive with over 18 years of experience driving successful go-to-market strategies and building high-performing teams. As the Vice President of Marketing at NextBillion.ai, she is responsible for spearheading the company's global marketing initiatives, driving brand awareness, and fueling rapid growth in the AI-powered location intelligence space.

Experience Summary

Current Role
As the Vice President of Marketing at NextBillion.ai, Ritu is responsible for developing and executing comprehensive marketing strategies to support the company's ambitious growth plans. She oversees a team of talented marketing professionals and has been instrumental in positioning NextBillion.ai as a leading provider of innovative location-based solutions. Under her leadership, the marketing team has achieved significant milestones, including a 35% increase in website traffic, a 25% improvement in lead generation, and a 20% boost in customer acquisition.

Career Progression
Prior to her current role, Ritu held several leadership positions at Regalix, a renowned marketing and technology firm. She served as the Senior Director of Marketing, where she led the development and implementation of innovative marketing campaigns that drove client success and increased brand visibility. Earlier in her career, Ritu co-founded Nittio Learn, an e-learning platform that catered to the professional development needs of corporate clients. Her diverse experience in both start-up and enterprise environments has equipped her with a unique ability to navigate complex business challenges and drive sustainable growth.

Academic Background
Ritu holds a Bachelor's degree in Commerce from Bangalore University and a Postgraduate Diploma in Advertising and Marketing from Symbiosis Institute of Management Studies.

Areas of Expertise

• Omni-channel marketing strategy and execution

• Brand building and reputation management

• Demand generation and lead nurturing

• Digital marketing and social media optimization

• Marketing analytics and performance measurement

• Team leadership and talent development

Professional Impact
Throughout her career, Ritu has demonstrated a strong track record of delivering measurable results. At Regalix, she spearheaded the development of a comprehensive content marketing strategy that resulted in a 50% increase in website conversions and a 40% improvement in customer retention. As the co-founder of Nittio Learn, she played a pivotal role in establishing the company as a leading provider of corporate e-learning solutions, securing partnerships with numerous industry-leading organizations.

Conclusion
Ritu Josan is a dynamic marketing leader with a proven ability to drive growth and innovation. With her deep industry expertise, strategic vision, and collaborative approach, she is well-positioned to guide NextBillion.ai's marketing efforts and contribute to the company's continued success in the AI-powered location intelligence space.