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Ritu Kapoor

Ritu Kapoor


Chief Marketing Officer



Professional Overview


Ritu Kapoor is a seasoned marketing executive with over 20 years of experience driving growth and brand recognition for technology companies. As the Chief Marketing Officer at Observe.AI, she is responsible for leading the company's global marketing strategy, building a strong brand presence, and driving customer acquisition and retention.

Experience Summary



Current Role


As the Chief Marketing Officer at Observe.AI, Ritu is responsible for overseeing all marketing functions, including digital marketing, content creation, brand management, and demand generation. Under her leadership, Observe.AI has seen a significant increase in brand awareness, website traffic, and customer acquisition, with a 35% year-over-year growth in new customer bookings.

Career Progression


Prior to joining Observe.AI, Ritu held the role of Chief Marketing Officer at Productboard, where she led the company's successful transition to a public-facing brand and played a key role in its Series C funding round. Before that, she was a member of Chief, a private network for senior-level women executives, where she gained valuable insights into the challenges and opportunities facing women in leadership positions.

Ritu's earlier experience includes serving as the Chief Marketing Officer at Lob, a leading provider of direct mail automation solutions, and as an Advisor at Aepiphany, a healthcare technology platform. She also held product marketing and management roles at Flexera Software and Agralogics, where she demonstrated her ability to drive product strategy and go-to-market initiatives.

Academic Background


Ritu holds a Bachelor of Engineering degree in Computer Science from the University of Mumbai, India, and a Master of Business Administration from the University of California, Berkeley.

Areas of Expertise


  • Strategic marketing and brand development

  • Demand generation and lead nurturing

  • Product marketing and positioning

  • Digital marketing and social media

  • Customer acquisition and retention

  • Cross-functional collaboration and team leadership


Professional Impact


Throughout her career, Ritu has played a pivotal role in driving the growth and success of the companies she has worked for. She is recognized as a thought leader in the marketing community, having contributed to industry publications and speaking at various conferences. Her ability to translate complex technical solutions into compelling marketing narratives has earned her a reputation as a highly effective and innovative marketing strategist.

Conclusion


Ritu Kapoor is a seasoned marketing executive with a proven track record of driving business growth and brand recognition for technology companies. With her deep industry expertise, strategic vision, and strong leadership skills, she is well-positioned to continue making a significant impact in her role as the Chief Marketing Officer at Observe.AI.