Professional Overview
Ritu Nazir currently serves as the Chief Marketing Officer, leveraging expertise in marketing strategy, team leadership, and industry innovation. Key areas of expertise include marketing and communications, digital transformation, and customer service, with a focus on the insurance and banking sectors.
Experience Summary
Current Role
As the Chief Marketing Officer at Edme Insurance Brokers since August 2024, Ritu Nazir is responsible for devising and executing comprehensive marketing strategies, overseeing digital and customer service operations, and driving business growth through innovative marketing initiatives. With a strong background in managing cross-functional teams and a proven track record in enhancing brand presence and customer engagement, Ritu continues to make significant industry impact.
Career Progression
Notable previous roles include serving as Chief Marketing Officer and Senior Vice President-Marketing & Communication, Digital and Customer Service at Raheja Qbe, and Head - Marketing and Corporate Communication and Digital at Liberty General Insurance. These positions underscore Ritu's career trajectory of progressive growth and increased responsibility, marked by key achievements in marketing leadership, team management, and strategic planning.
Areas of Expertise
Ritu Nazir's expertise spans industry-specific skills in insurance and banking marketing, technical competencies in digital marketing and customer service, and leadership and management capabilities in team building and strategic execution.
Professional Impact
Throughout her career, Ritu has led numerous marketing initiatives and projects that have contributed to the growth and success of her previous and current organizations. Her ability to drive brand awareness, enhance customer experience, and foster a culture of innovation has been pivotal in her professional impact.
Conclusion
Ritu Nazir's professional trajectory is marked by consistent growth, strategic vision, and a commitment to excellence in marketing leadership. Currently focused on driving marketing excellence at Edme Insurance Brokers, Ritu's value proposition lies in her ability to merge business acumen with creative marketing strategies, fostering a culture of innovation and customer-centricity that propels business forward.
