Rob Butcher

President | CEO

Professional Overview
Rob Butcher is an accomplished executive with extensive experience in the sports and non-profit industries. As the President and CEO of Swim Across America, Inc., he leverages his expertise in marketing, partnerships, and organizational leadership to drive the organization's mission of raising funds and awareness for cancer research.

Experience Summary

Current Role
As the President and CEO of Swim Across America, Inc. since 2016, Rob is responsible for overseeing the strategic direction, operational management, and revenue generation of the national non-profit organization. Under his leadership, Swim Across America has expanded its footprint, increased its fundraising efforts, and strengthened its impact on the fight against cancer.

Career Progression
Prior to his current role, Rob served as the Executive Director of U.S. Masters Swimming from 2008 to 2015, where he led the organization's growth and development. He also held the position of Senior Director of Marketing Partnerships at NASCAR from 2001 to 2006, where he was instrumental in securing high-profile sponsorships and enhancing the organization's brand visibility.

Academic Background
Rob holds a Master of Science degree from Georgia Southern University and a Bachelor of Business Administration in Marketing, also from Georgia Southern University. He also completed a postgraduate internship in the Athletic Department at Auburn University.

Areas of Expertise

• Non-profit management and operations

• Fundraising and revenue generation

• Marketing and partnership development

• Organizational leadership and strategic planning

• Sports industry experience

Professional Impact
Under Rob's leadership, Swim Across America has expanded its reach, increased its fundraising efforts, and made a significant impact on the fight against cancer. During his tenure, the organization has raised millions of dollars for cancer research and supported numerous initiatives to improve the lives of those affected by the disease.

Conclusion
With his extensive experience in the sports and non-profit sectors, Rob Butcher is well-positioned to lead Swim Across America in its mission to support cancer research and provide hope to those affected by the disease. His proven track record of strategic leadership, partnership development, and operational excellence make him a valuable asset to the organization and the broader industry.