Rob Davis

President and CMO, Novus Media LLC

Professional Overview

Rob Davis is a seasoned marketing and media executive with over 25 years of industry experience. As the President and Chief Marketing Officer (CMO) of Novus Media LLC, he oversees the company's strategic direction, client relationships, and marketing initiatives. With a strong focus on retail and e-commerce, Rob leverages his deep expertise in data-driven marketing strategies to drive measurable results for Novus Media's diverse clientele.

Experience Summary

Current Role

As the President and CMO of Novus Media LLC, Rob is responsible for setting the company's strategic vision and leading its marketing and client service functions. Under his leadership, Novus Media has expanded its service offerings and secured several high-profile clients, enhancing the firm's reputation as a leading marketing and media solutions provider. Rob also serves as a Board Member for the Global Retail Marketing Association (GRMA), where he actively contributes to industry initiatives and thought leadership.

Career Progression

Prior to his current role, Rob held various leadership positions at Starcom, one of the world's largest media agencies. As the President and EVP, Managing Director, he played a pivotal role in driving the agency's growth and client success. Earlier in his career, Rob held media planning and buying roles at Leo Burnett, where he honed his skills in data analysis and campaign optimization.

Academic Background

Rob holds a Bachelor of Arts degree in Marketing from the University of Illinois at Urbana-Champaign, where he graduated with distinction.

Areas of Expertise

• Retail and e-commerce marketing

• Data-driven marketing strategy

• Integrated media planning and buying

• Campaign management and optimization

• Client relationship management

• Thought leadership and industry advocacy

Professional Impact

Under Rob's leadership, Novus Media has experienced significant growth, winning several industry awards and accolades for its innovative marketing campaigns. Rob's expertise in leveraging data and technology to drive measurable results has earned him a reputation as a trusted advisor to his clients. Additionally, his contributions to the GRMA have helped shape industry best practices and promote the importance of data-driven marketing in the retail sector.

Conclusion

With his extensive experience, strategic vision, and proven track record of success, Rob Davis is a respected leader in the marketing and media industry. As the President and CMO of Novus Media, he continues to guide the company's growth and innovation, while also contributing to the broader industry through his leadership and advocacy.